Burlington vs L'Oreal: Founders, CEOs and History
Burlington was founded in 1972 by Monroe Milstein and is led by Michael O'Sullivan. L'Oreal was founded in 1909 by Eugène Schueller and is led by Nicolas Hieronimus.
Company facts
Burlington
- Founded
- 1972
- Headquarters
- Burlington, New Jersey
- Current CEO
- Michael O'Sullivan
- Employees
- 83,309
L'Oreal
- Founded
- 1909
- Headquarters
- Clichy, France
- Current CEO
- Nicolas Hieronimus
- Employees
- 95,000
Founders
Burlington
Monroe Milstein
Monroe G. Milstein grew up in his family's wholesale outerwear business in New York.
L'Oreal
Eugène Schueller
L'Oréal possesses a scientific, chemical founding story, rooted not in the glamorous salons of Paris, but in the rigorous, heavily experimental laboratories of an effective young chemist desperately trying to solve a specific cosmetic problem.
CEOs and their tenures
Burlington
- Monroe Milstein1972–2006
Founder and Chief Executive Officer
Milstein opened the first Burlington Coat Factory in Burlington, New Jersey, in 1972, broadened it from discount coats into year-round family apparel, shoes, baby and home goods, and took it public in 1983.
Source - Mark Nesci2006–2008
Chief Executive Officer
A 37-year Burlington veteran, Nesci became CEO in 2006 after Bain Capital took the company private for about $2.06 billion. He retired in December 2008, remaining an equity investor and senior adviser to the board.
Source - Tom Kingsbury2008–2019
President and Chief Executive Officer
A former Kohl's senior executive, Kingsbury was hired by Bain Capital in December 2008 to revamp buying, inventory management and the supply chain.
Source - Michael O'Sullivan2019–present
Chief Executive Officer
O'Sullivan joined from Ross Stores, where he spent 16 years and finished as president and COO, and became CEO around September 16, 2019.
Source
L'Oreal
- Jean-Paul Agon2006–2021
Chairman of the Board (former CEO)
Jean-Paul Agon led L'Oréal as CEO for 15 years, overseeing the company's transformation from a European beauty leader into the world's dominant global beauty company.
Source - Nicolas Hieronimus2021–present
Chief Executive Officer
Nicolas Hieronimus joined L'Oréal in 1987 and spent 30 years in brand management and divisional leadership before being named CEO in May 2021, succeeding Jean-Paul Agon.
Source
Timeline: Burlington and L'Oreal side by side
1909L'Oreal
Company Founded
Eugène Schueller registers the Société Française de Teintures Inoffensives pour Cheveux in Paris with 800 francs in capital, beginning commercial sale of his Oréale hair dye formula to Parisian hairdressers.
1912L'Oreal
First International Expansion
L'Oréal hair dyes reach distribution in the Netherlands, Austria, and Italy, establishing the international distribution ambition that would eventually span 150 countries.
1929L'Oreal
Imédia First Consumer Hair Dye
L'Oréal introduces Imédia, the world's first hair dye product formulated for home application by consumers, marking the company's pivot from purely professional B2B to consumer-facing distribution.
1963L'Oreal
Euronext Paris IPO
L'Oréal lists on the Paris Stock Exchange, providing capital for accelerated international expansion and establishing the public shareholder structure that persists today alongside the Bettencourt family's controlling stake.
1971L'Oreal
'Because You're Worth It' Campaign Launched
Copywriter Ilon Specht creates the 'Because You're Worth It' tagline for L'Oréal Paris one of the most enduring advertising phrases in consumer goods history, reframing beauty products as expressions of female self-worth rather than instruments of male approva…
1972Burlington
Burlington Coat Factory opens
Monroe Milstein bought a coat outlet in a former factory building in Burlington, New Jersey, and sold brand-name coats at discount prices, the start of Burlington Coat Factory.
1983Burlington
First public offering
Burlington Coat Factory Warehouse Corporation went public for the first time, funding expansion from a regional discounter into a national chain with year-round apparel, shoes, baby and home departments.
1989Burlington
Cohoes Specialty Stores acquired
Burlington bought the Cohoes Specialty Stores off-price chain from upstate New York, including a 50 percent stake in the Cohoes Commons building; a few stores still traded as Cohoes Fashions decades later.
1991L'Oreal
Acquisition of La Roche-Posay
L'Oréal acquires La Roche-Posay, the French dermo-cosmetic brand founded in 1975, establishing its first significant presence in the pharmacy channel and laying groundwork for what would become the Dermatological Beauty division.
1996L'Oreal
Maybelline Acquisition
L'Oréal acquires Maybelline New York from Wasserstein Perella for approximately $758 million, instantly becoming the global leader in mass-market color cosmetics and significantly expanding its North American market position.
2000L'Oreal
Matrix and Kiehl's Acquisitions
L'Oréal acquires professional hair care brand Matrix and American apothecary brand Kiehl's Since 1851, broadening both the professional channel and the prestige specialty retail presence in the U.S. Market.
2006Burlington
Bain Capital takes Burlington private
Bain Capital acquired Burlington Coat Factory for about $2.06 billion, ending 34 years of Milstein family control. Long-time executive Mark Nesci became chief executive.
2008Burlington
Tom Kingsbury named CEO
Former Kohl's executive Thomas Kingsbury became president and CEO in December 2008, succeeding Mark Nesci, and began overhauling buying, inventory management and the supply chain.
2013Burlington
Return to the stock market
Burlington Stores priced its IPO on October 2, 2013, selling 13.3 million shares at $17 each for about $226 million, and listed under the ticker BURL.
2017L'Oreal
CeraVe Acquisition $1.3 Billion
L'Oréal acquires CeraVe, AcneFree, and Ambi from Valeant Pharmaceuticals for $1.3 billion.
2018L'Oreal
ModiFace Acquisition Beauty Tech
L'Oréal acquires ModiFace, a Toronto-based augmented reality and artificial intelligence beauty technology company, establishing a proprietary virtual try-on and skin diagnostic platform deployed across brand apps, retail partner websites, and social media pla…
2019Burlington
Michael O'Sullivan becomes CEO
Former Ross Stores president and COO Michael O'Sullivan succeeded Tom Kingsbury as CEO around September 16, 2019, and later launched the Burlington 2.0 plan of leaner inventories and smaller stores.
2020Burlington
Online sales end and stores close for the pandemic
On March 5, 2020, Burlington said it would shut its e-commerce business. Days later pandemic lockdowns closed its stores, and fiscal 2020 revenue fell to $5.76 billion with a $216.5 million net loss.
2021L'Oreal
Nicolas Hieronimus Becomes CEO
Nicolas Hieronimus, a 30-year L'Oréal veteran who led the Luxe division's transformation, succeeds Jean-Paul Agon as Chief Executive Officer, bringing strategic continuity while accelerating digital commerce and sustainability investment.
2023Burlington
Bed Bath & Beyond leases
Burlington won 44 Bed Bath & Beyond leases for $12 million at the June 2023 bankruptcy auction, the largest share of the 109 sold, and later reported 62 former Bed Bath & Beyond leases in total.
2023L'Oreal
Aesop Acquisition $2.5 Billion
L'Oréal completes the acquisition of Aesop, the Australian premium natural beauty brand, from Natura &Co for $2.525 billion the company's largest acquisition in over a decade and a strategic entry into the premium wellness and natural beauty segment.
2025Burlington
Joann leases
After Joann's second bankruptcy, Burlington agreed in April 2025 to take over 45 Joann store leases, many of which became part of its fiscal 2026 opening program.
2025L'Oreal
FY2025 Sales Reach 44.052 Billion
LOral reported 44.052 billion in FY2025 sales, 4.0% like-for-like growth, 8.892 billion in operating profit, 6.127 billion in net profit after non-controlling interests, and more than 95,000 employees.
2026Burlington
Record fiscal 2025 results
Burlington reported fiscal 2025 total revenue of $11.57 billion and net income of $610.2 million, and ended the year on January 31, 2026, with 1,212 stores.
2026Burlington
Tariff refunds put into prices
In the second quarter of fiscal 2026, sales rose 11 percent to $2.998 billion. Burlington received $55 million in tariff refunds and said it would reinvest them in lower prices; the store count reached 1,287.
2026Burlington
Headquarters move to Philadelphia announced
On September 3, 2026, Burlington said it will invest $370 million to move its headquarters from Burlington Township, New Jersey, to Schuylkill Yards in Philadelphia, in phases from late 2028 or early 2029.
2026L'Oreal
Kering Beauté Acquisition Completed
L'Oréal closed the ~$4.52 billion (€4 billion) purchase of Kering Beauté, including Creed, with 50-year licences for Bottega Veneta, Balenciaga and, from July 2027, Gucci.
2026L'Oreal
Record First-Half Margin
H1 2026 sales reached ~$26.9 billion (€23.77 billion), up 6.8% like-for-like, with a record 21.3% operating margin.
Acquisitions
Burlington
- Joann store leases2025Undisclosed
- Bed Bath & Beyond store leases2023$12M
- Burlington Coat Factory (taken private by Bain Capital)2006$2.1B
- Cohoes Specialty Stores (Cohoes Fashions)1989Undisclosed
L'Oreal
- Kering Beauté (including Creed)2026$4B
- Aesop2023$2.5B
- CeraVe, AcneFree, and Ambi (from Valeant Pharmaceuticals)2017$1.3B
- IT Cosmetics2016$1.2B
- Maybelline New York1996$758M
Questions about Burlington vs L'Oreal
Who is the CEO of Burlington Stores, Inc. and L'Oréal SA?
Burlington Stores, Inc. is led by Michael O'Sullivan and L'Oréal SA is led by Nicolas Hieronimus. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Burlington Stores, Inc. founded vs L'Oréal SA?
L'Oréal SA was founded in 1909 — 63 years before Burlington Stores, Inc., which was founded in 1972. L'Oréal SA's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Burlington Stores, Inc..
How many employees does Burlington Stores, Inc. have compared to L'Oréal SA?
Burlington Stores, Inc. employs approximately 83,309 people, while L'Oréal SA employs approximately 95,000. L'Oréal SA has the larger workforce at 95,000 employees, compared to Burlington Stores, Inc.'s 83,309. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Burlington Stores, Inc. and L'Oréal SA headquartered?
Burlington Stores, Inc. is headquartered in United States and L'Oréal SA is headquartered in France. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Burlington Stores, Inc. and L'Oréal SA?
Burlington Stores, Inc. was founded by Monroe Milstein. L'Oréal SA was founded by Eugène Schueller.
Which company has a longer operating history — Burlington Stores, Inc. or L'Oréal SA?
L'Oréal SA has been operating for approximately 117 years, making it the more established of the two companies. Burlington Stores, Inc. has been in operation for around 54 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Burlington vs L'Oreal overview