Burlington vs Coca-Cola: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Burlington and Coca-Cola side by side

1. 1892Coca-Cola

   The Coca-Cola Company Founded

   Asa Griggs Candler incorporated The Coca-Cola Company in Atlanta in 1892 after acquiring rights connected to John Pemberton's original formula.

2. 1899Coca-Cola

   National Bottling Rights Granted

   In 1899, Benjamin F. Thomas and Joseph B. Whitehead secured rights to bottle Coca-Cola across much of the United States. The deal looked less important than the fountain business at first, but it became the foundation of Coca-Cola's physical reach.

3. 1915Coca-Cola

   Contour Bottle Introduced

   Coca-Cola introduced the contour bottle design in 1915 to make the product recognizable and harder to imitate. At a time when copycat colas were common, the bottle gave consumers a visual and tactile cue that they were buying the real product.

4. 1919Coca-Cola

   Company Sold for $25 Million

   In 1919, the Candler family sold Coca-Cola to a group of investors led by Ernest Woodruff for $25 million. The transaction signaled that Coca-Cola had become a valuable national business rather than a regional success.

5. 1928Coca-Cola

   Olympic Sponsorship Begins

   Coca-Cola began its Olympic sponsorship in 1928, linking the brand to international sport and public celebration. The partnership mattered because it gave Coca-Cola a platform that crossed language and national boundaries.

6. 1972Burlington

   Burlington Coat Factory opens

   Monroe Milstein bought a coat outlet in a former factory building in Burlington, New Jersey, and sold brand-name coats at discount prices, the start of Burlington Coat Factory.

7. 1983Burlington

   First public offering

   Burlington Coat Factory Warehouse Corporation went public for the first time, funding expansion from a regional discounter into a national chain with year-round apparel, shoes, baby and home departments.

8. 1985Coca-Cola

   New Coke Reversal

   Coca-Cola introduced New Coke in 1985 after taste tests suggested a sweeter formula could compete more effectively with Pepsi. Consumers rejected the change because the original product had emotional and cultural value beyond flavor.

9. 1989Burlington

   Cohoes Specialty Stores acquired

   Burlington bought the Cohoes Specialty Stores off-price chain from upstate New York, including a 50 percent stake in the Cohoes Commons building; a few stores still traded as Cohoes Fashions decades later.

10. 2006Burlington

    Bain Capital takes Burlington private

    Bain Capital acquired Burlington Coat Factory for about $2.06 billion, ending 34 years of Milstein family control. Long-time executive Mark Nesci became chief executive.

11. 2008Burlington

    Tom Kingsbury named CEO

    Former Kohl's executive Thomas Kingsbury became president and CEO in December 2008, succeeding Mark Nesci, and began overhauling buying, inventory management and the supply chain.

12. 2008Coca-Cola

    Muhtar Kent Becomes CEO

    Muhtar Kent became CEO in 2008 during a period when emerging markets, bottler alignment, and category diversification were becoming more important.

13. 2009Coca-Cola

    Freestyle Fountain System Unveiled

    Coca-Cola unveiled Freestyle in 2009, giving foodservice customers a fountain dispenser with more than 100 beverage choices.

14. 2013Burlington

    Return to the stock market

    Burlington Stores priced its IPO on October 2, 2013, selling 13.3 million shares at $17 each for about $226 million, and listed under the ticker BURL.

15. 2017Coca-Cola

    Topo Chico Joins the Portfolio

    Coca-Cola acquired Topo Chico in 2017, adding a premium sparkling mineral water brand sourced from Cerro del Topo Chico in northern Mexico.

16. 2017Coca-Cola

    James Quincey Becomes CEO

    James Quincey became CEO in 2017 and accelerated the push toward a total beverage strategy. He emphasized revenue growth management, zero-sugar products, refranchising discipline, and fewer but stronger brands.

17. 2019Burlington

    Michael O'Sullivan becomes CEO

    Former Ross Stores president and COO Michael O'Sullivan succeeded Tom Kingsbury as CEO around September 16, 2019, and later launched the Burlington 2.0 plan of leaner inventories and smaller stores.

18. 2019Coca-Cola

    Costa Coffee Acquisition

    Coca-Cola completed the Costa Coffee acquisition in 2019, adding a coffee platform with retail stores, Costa Express vending, for-home formats, and ready-to-drink potential.

19. 2020Burlington

    Online sales end and stores close for the pandemic

    On March 5, 2020, Burlington said it would shut its e-commerce business. Days later pandemic lockdowns closed its stores, and fiscal 2020 revenue fell to $5.76 billion with a $216.5 million net loss.

20. 2021Coca-Cola

    BodyArmor Full Acquisition

    Coca-Cola acquired full control of BodyArmor in 2021 in a transaction valued at about $5.6 billion for the remaining stake. The deal deepened Coca-Cola's position in sports drinks, a category long led by PepsiCo's Gatorade.

21. 2023Burlington

    Bed Bath & Beyond leases

    Burlington won 44 Bed Bath & Beyond leases for $12 million at the June 2023 bankruptcy auction, the largest share of the 109 sold, and later reported 62 former Bed Bath & Beyond leases in total.

22. 2023Coca-Cola

    $45.8B Revenue

    In FY2023, Coca-Cola reported $45.8 billion in revenue, continuing its recovery from the pandemic-era decline in away-from-home channels.

23. 2024Coca-Cola

    $47.1B Revenue

    In FY2024, Coca-Cola reported $47.1 billion in revenue, with organic performance supported heavily by price/mix and concentrate sales timing.

24. 2025Burlington

    Joann leases

    After Joann's second bankruptcy, Burlington agreed in April 2025 to take over 45 Joann store leases, many of which became part of its fiscal 2026 opening program.

25. 2025Coca-Cola

    $47.9B Revenue and 65,900 Employees

    In FY2025, Coca-Cola reported $47.9 billion in revenue and $13.1 billion in net income. Its 2025 Form 10-K listed about 65,900 company employees at year-end, down from about 69,700 in 2024 because of divestiture activity.

26. 2026Burlington

    Record fiscal 2025 results

    Burlington reported fiscal 2025 total revenue of $11.57 billion and net income of $610.2 million, and ended the year on January 31, 2026, with 1,212 stores.

27. 2026Burlington

    Tariff refunds put into prices

    In the second quarter of fiscal 2026, sales rose 11 percent to $2.998 billion. Burlington received $55 million in tariff refunds and said it would reinvest them in lower prices; the store count reached 1,287.

28. 2026Burlington

    Headquarters move to Philadelphia announced

    On September 3, 2026, Burlington said it will invest $370 million to move its headquarters from Burlington Township, New Jersey, to Schuylkill Yards in Philadelphia, in phases from late 2028 or early 2029.

Acquisitions

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