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BMW vs JPMorgan Chase: Revenue, Profit and Business Model

BMW reported ~$150.8B of revenue in FY2025 and ~$8.2B of net income. JPMorgan Chase reported $182.4B of revenue in FY2025 and $57B of net income.

Latest financial snapshot

BMW

Latest revenue
~$150.8B (FY2025)
Net income
~$8.2B
Net margin
5.5%
Revenue growth
+4.7% a year, FY2021–FY2025

JPMorgan Chase

Latest revenue
$182.4B (FY2025)
Net income
$57B
Net margin
31.3%
Revenue growth
+7.3% a year, FY2016–FY2025

Financial summary

BMW

BMW's financial story has turned from peak to reset in three years. Revenue reached ~$176 billion (EUR155.5 billion) in 2023 with a 9.8% automotive EBIT margin, then fell to ~$161 billion (EUR142.4 billion) in 2024 and ~$151 billion (EUR133.5 billion) in 2025 as China pricing, tariffs and currency weighed. Group profit before tax still stayed above ~$11.3 billion (EUR10 billion) in 2025 (~$11.6 billion (EUR10.236 billion), 7.7% margin), helped by ~$2.82 billion (EUR2.5 billion) of cost cuts and a stable Financial Services business. 2026 is weaker: H1 revenue fell 8.0% to ~$70.4 billion (EUR62.3 billion), Group EBT dropped 29.4% to ~$4.52 billion (EUR4.0 billion), and BMW now guides to a 1-3% automotive EBIT margin and automotive free cash flow above ~$2.82 billion (EUR2.5 billion). Shareholder returns continue through a EUR4.40 dividend for 2025 and a ~$2.26 billion (EUR2 billion) buyback due to finish by November 2026.

JPMorgan Chase

JPMorgan's revenue grew from $128.7 billion in FY2022 to $158.1 billion in FY2023, helped by higher rates and First Republic, then to $177.6 billion in FY2024 and $182.4 billion in FY2025. Net income was $58.5 billion in FY2024 and $57.0 billion in FY2025. 2026 has been stronger: first-quarter net income was $16.5 billion on $50.5 billion of revenue, and second-quarter reported net income was $21.2 billion ($7.70 per share) on about $57 billion of revenue, including a $4.6 billion gain on Visa shares. Excluding significant items, 2Q26 net income was $16.9 billion with a 23% return on tangible common equity. Management raised full-year 2026 net interest income guidance to about $105.5 billion.

Revenue and profit by year

BMW

BMW revenue, net income, margin and growth by fiscal year
YearRevenueNet incomeMarginGrowthSource
FY2025~$150.8B~$8.2B5.5%-6.3%Source
FY2024~$160.9B~$8.2B5.1%-8.4%Source
FY2023~$175.7B~$12.8B7.3%+9.0%Source
FY2022~$161.1B~$20.3B12.6%+28.2%Source
FY2021~$125.7B~$14B11.1%—Source
Full BMW financials

JPMorgan Chase

JPMorgan Chase revenue, net income, margin and growth by fiscal year
YearRevenueNet incomeMarginGrowthSource
FY2025$182.4B$57B31.3%+2.8%Source
FY2024$177.6B$58.5B32.9%+12.3%Source
FY2023$158.1B$49.6B31.3%+22.9%Source
FY2022$128.7B$37.7B29.3%+5.8%Source
FY2021$121.6B$48.3B39.7%+1.4%Source
FY2020$120B$29.1B24.3%+3.7%Source
FY2019$115.7B$36.4B31.5%+6.4%Source
FY2018$108.8B$32.5B29.9%+8.0%Source
FY2017$100.7B$24.4B24.3%+4.3%Source
FY2016$96.6B$24.7B25.6%—Source
Full JPMorgan Chase financials

Where the revenue comes from

BMW

  • Automotive

    ~$133B (EUR117.6B) segment revenue (2025)

    Sales of BMW, MINI and Rolls-Royce cars, parts and services; the segment's EBIT margin was 5.3% in 2025.

  • Financial Services

    ~$45B (EUR39.8B) segment revenue (2025)

    Leasing, retail loans, dealer financing and insurance; new business volume was ~$74.4B (EUR65.8B) in 2025.

  • Motorcycles

    ~$3.5B (EUR3.1B) segment revenue (2025)

    BMW Motorrad bikes, parts and gear; segment EBIT margin was 5.7% in 2025.

JPMorgan Chase

  • Consumer & Community Banking

    ~41% of managed revenue

    CCB generated $76.029 billion in FY2025 managed-basis total net revenue from deposits, cards, lending, branches, and consumer payments.

  • Commercial & Investment Bank

    ~42% of managed revenue

    CIB generated $78.454 billion in FY2025 managed-basis total net revenue from investment banking, markets, payments, commercial banking, and securities services.

  • Asset & Wealth Management

    ~13% of managed revenue

    AWM generated $24.073 billion in FY2025 managed-basis total net revenue from asset management fees, private banking, lending, deposits, and advisory.

  • Corporate

    ~4% of managed revenue

    Corporate generated $7.025 billion in FY2025 managed-basis total net revenue from treasury, investments, and corporate activities.

Business model and strategy

BMW

How it makes money

BMW makes money by designing, building and selling premium cars at prices that carry a brand premium, then earning a second layer of profit from financing them. In 2025 the Automotive segment (BMW, MINI, Rolls-Royce) generated ~$133 billion (EUR117.6 billion) of revenue, Financial Services ~$45 billion (EUR39.8 billion) and Motorcycles ~$3.5 billion (EUR3.1 billion) before intra-group eliminations.

Growth strategy

Under CEO Milan Nedeljković, BMW's growth plan is narrower and more regional. The group will cut variants (the 2 Series Active Tourer gets no successor), add top-end models such as the first BMW ALPINA car in 2027 and a US-focused SAV above the X7, and launch a compact Neue Klasse EV for Europe in 2028.

Competitive advantage

BMW's advantage rests on brand depth, engineering credibility and a flexible production network. Customers still pay for BMW driving dynamics, M performance models and Rolls-Royce craftsmanship, which supports pricing even when volumes are flat.

BMW business model in full

JPMorgan Chase

How it makes money

JPMorgan Chase makes money in two ways: net interest income (the spread between what it earns on loans and securities and what it pays on deposits and funding) and fee-based noninterest revenue from investment banking, trading, card and payment fees, and asset management. In FY2025 managed revenue of $185.6 billion came from three main segments.

Growth strategy

JPMorgan's growth plan is mostly organic. It keeps opening Chase branches in U.S. markets where it is underrepresented, expands its digital bank in Europe (Chase UK launched in 2021), adds bankers and advisers in commercial banking and wealth management, and invests heavily in technology and AI.

Competitive advantage

JPMorgan's edge is scale across businesses that reinforce each other. A deposit base of about $2.4 trillion (average, 2Q26) funds lending at low cost, the Chase brand feeds card and wealth relationships, and the Commercial & Investment Bank ranks at or near the top of global investment-banking fee tables.

JPMorgan Chase business model in full

Questions about BMW vs JPMorgan Chase

Which company has higher revenue — Bayerische Motoren Werke AG or JPMorgan Chase & Co.?

Bayerische Motoren Werke AG reported ~$150.8B (FY2025), while JPMorgan Chase & Co. reported $182.4B (FY2025). By last reported revenue, JPMorgan Chase & Co. is the larger business, with Bayerische Motoren Werke AG reporting a smaller revenue base.

What is the market cap of Bayerische Motoren Werke AG vs JPMorgan Chase & Co.?

Bayerische Motoren Werke AG's market capitalisation stands at $39.8B, while JPMorgan Chase & Co.'s is $941.7B. JPMorgan Chase & Co. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Bayerische Motoren Werke AG.

Which is more financially efficient — Bayerische Motoren Werke AG or JPMorgan Chase & Co.?

Bayerische Motoren Werke AG generates $976k / employee in revenue per employee, while JPMorgan Chase & Co. generates $573k / employee. Bayerische Motoren Werke AG shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.

How do Bayerische Motoren Werke AG and JPMorgan Chase & Co. make money?

Bayerische Motoren Werke AG and JPMorgan Chase & Co. generate revenue in fundamentally different ways. Bayerische Motoren Werke AG: BMW makes money by designing, building and selling premium cars at prices that carry a brand premium, then earning a second layer of profit from financing them. JPMorgan Chase & Co.: JPMorgan Chase makes money in two ways: net interest income (the spread between what it earns on loans and securities and what it pays on deposits and funding) and fee-based noninterest revenue from investment banking, trading, card and payment fees, and asset management.

Which company is valued higher relative to revenue — Bayerische Motoren Werke AG or JPMorgan Chase & Co.?

On a price-to-sales (P/S) basis, Bayerische Motoren Werke AG trades at 0.3x P/S and JPMorgan Chase & Co. at 5.2x P/S. JPMorgan Chase & Co. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Bayerische Motoren Werke AG. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.

Is Bayerische Motoren Werke AG bigger than JPMorgan Chase & Co.?

By last reported revenue, JPMorgan Chase & Co. ($182.4B (FY2025)) is the larger company compared to Bayerische Motoren Werke AG (~$150.8B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.

Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the BMW vs JPMorgan Chase overview

Content is for informational purposes only. Not financial advice. Data sourced from SEC filings, annual reports, and public records. See our full disclaimer and methodology.