Bentley Motors vs Rolls-Royce Motor Cars: Revenue, Profit and Business Model
Bentley Motors reported ~$2.9B of revenue in FY2025 and — of net income. Rolls-Royce Motor Cars does not publish annual revenue.
Latest financial snapshot
Bentley Motors
- Latest revenue
- ~$2.9B (FY2025)
- Net income
- —
- Net margin
- 0.0%
- Revenue growth
- +2.8% a year, FY2016–FY2025
Rolls-Royce Motor Cars
Rolls-Royce Motor Cars does not publish annual revenue or profit.
Financial summary
Bentley Motors
Bentley's results swing with product cycles. The Continental GT changeover and WLTP homologation left a ~$325 million (288 million euro) operating loss on revenue of ~$1.75 billion (1.548 billion euros) in 2018. Recovery followed: ~$73.5 million (65 million euros) of operating profit in 2019, 20 million in 2020, 389 million in 2021 and a record ~$800 million (708 million euros) on revenue of ~$3.82 billion (3.38 billion euros) in 2022, when deliveries peaked at 15,174 cars. Operating profit was ~$666 million (589 million euros) in 2023 on ~$3.32 billion (2.938 billion euros) of revenue, ~$421 million (373 million euros) in 2024 on ~$2.99 billion (2.648 billion euros), and ~$244 million (216 million euros) in 2025 on ~$2.94 billion (2.6 billion euros), an 8.3 per cent margin, Bentley's seventh consecutive profitable year.
Rolls-Royce Motor Cars
Rolls-Royce Motor Cars does not report revenue or profit separately; BMW consolidates it inside its Automotive segment, so any revenue figure circulating online is an estimate. The disclosed numbers are deliveries: a record 6,032 cars in 2023, 5,712 in 2024 and 5,664 in 2025 (down 0.8%). In 2025 the Cullinan grew 27.1% to 3,291 units, the Ghost rose 22.9% to 993, and the Spectre fell to 1,002. Rolls-Royce has said the value of its sales has risen even as volume has flattened, because more cars carry costly Bespoke content, and that trend underpins the ~$396 million (£300 million)-plus Goodwood extension announced in January 2025.
Revenue and profit by year
Bentley Motors
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$2.9B | — | 0.0% | -1.8% | Source |
| FY2024 | ~$3B | — | 0.0% | -9.9% | Source |
| FY2023 | ~$3.3B | — | 0.0% | -13.1% | Source |
| FY2022 | ~$3.8B | — | 0.0% | +18.8% | Source |
| FY2021 | ~$3.2B | — | 0.0% | +38.8% | Source |
| FY2020 | ~$2.3B | — | 0.0% | -2.1% | Source |
| FY2019 | ~$2.4B | — | 0.0% | +35.1% | Source |
| FY2018 | ~$1.7B | — | 0.0% | -16.0% | Source |
| FY2017 | ~$2.1B | — | 0.0% | -9.3% | Source |
| FY2016 | ~$2.3B | — | 0.0% | — | Source |
Rolls-Royce Motor Cars
Rolls-Royce Motor Cars does not publish annual revenue. What is known about its finances is in the summary above.
Full Rolls-Royce Motor Cars financialsBusiness model and strategy
Bentley Motors
How it makes money
Bentley runs a low-volume manufacturing model built on Volkswagen Group platforms and heavy personalisation. The Continental GT and Flying Spur use the MSB platform shared with the Porsche Panamera and the Bentayga uses the MLB Evo architecture shared with the Audi Q7 and Porsche Cayenne, so Bentley avoids developing its own chassis, electronics and crash engineering.
Growth strategy
Bentley's strategy is value over volume. Rather than chase unit growth it pushes Mulliner personalisation, Speed and Azure derivatives and higher revenue per car, which is why 2025 revenue slipped only 1 per cent while deliveries fell 4.8 per cent. The Beyond100 plan announced in 2020 targeted an all-electric range by 2030;
Competitive advantage
Bentley combines a brand with six Le Mans wins and a century of Crewe craft skills with Volkswagen Group engineering it does not have to fund alone. Group platforms, electronic architectures and powertrains underpin every model, which leaves Bentley's own spending for design, cabins and the Mulliner bespoke programme that about 70 per cent of customers now use.
Rolls-Royce Motor Cars
How it makes money
Rolls-Royce makes money by selling a small number of very expensive, made-to-order cars and charging heavily for personalisation. Its four core models are the Phantom (from roughly $600,000 in the US for model year 2026), Cullinan SUV (about $450,000), Ghost (under $400,000) and electric Spectre (priced close to the Ghost).
Growth strategy
Rather than chase volume, Rolls-Royce is growing the value of each car. Its strategy is to raise Bespoke content per vehicle, expand Coachbuild commissions, add Private Offices close to wealthy clients, and offer both V12 and electric cars so buyers can choose. CEO Chris Brownridge said in March 2026 that the brand builds what clients order and that many still want a V12.
Competitive advantage
Rolls-Royce's edge rests on three things rivals find hard to copy: a dedicated all-aluminium platform (the Architecture of Luxury) not shared with mass-market models, an in-house Bespoke and Coachbuild operation that can produce near-unlimited personalisation at Goodwood, and more than a century of brand recognition as shorthand for the best of anything.
Questions about Bentley Motors vs Rolls-Royce Motor Cars
Which company has higher revenue — Bentley Motors or Rolls-Royce Motor Cars?
Bentley Motors reported ~$2.9B (FY2025). A verified revenue figure for Rolls-Royce Motor Cars was not available at the time of this comparison.
Which is more financially efficient — Bentley Motors or Rolls-Royce Motor Cars?
Bentley Motors generates $735k / employee in revenue per employee. A comparable figure for Rolls-Royce Motor Cars requires matching employee and revenue data from the same reporting period.
How do Bentley Motors and Rolls-Royce Motor Cars make money?
Bentley Motors and Rolls-Royce Motor Cars generate revenue in fundamentally different ways. Bentley Motors: Bentley runs a low-volume manufacturing model built on Volkswagen Group platforms and heavy personalisation. Rolls-Royce Motor Cars: Rolls-Royce makes money by selling a small number of very expensive, made-to-order cars and charging heavily for personalisation.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Bentley Motors vs Rolls-Royce Motor Cars overview