Bentley Motors vs Porsche: Revenue, Profit and Business Model
Bentley Motors reported ~$2.9B of revenue in FY2025 and — of net income. Porsche reported ~$41B of revenue in FY2025 and ~$350.3M of net income.
Latest financial snapshot
Bentley Motors
- Latest revenue
- ~$2.9B (FY2025)
- Net income
- —
- Net margin
- 0.0%
- Revenue growth
- +2.8% a year, FY2016–FY2025
Porsche
- Latest revenue
- ~$41B (FY2025)
- Net income
- ~$350.3M
- Net margin
- 0.9%
- Revenue growth
- +2.3% a year, FY2021–FY2025
Financial summary
Bentley Motors
Bentley's results swing with product cycles. The Continental GT changeover and WLTP homologation left a ~$325 million (288 million euro) operating loss on revenue of ~$1.75 billion (1.548 billion euros) in 2018. Recovery followed: ~$73.5 million (65 million euros) of operating profit in 2019, 20 million in 2020, 389 million in 2021 and a record ~$800 million (708 million euros) on revenue of ~$3.82 billion (3.38 billion euros) in 2022, when deliveries peaked at 15,174 cars. Operating profit was ~$666 million (589 million euros) in 2023 on ~$3.32 billion (2.938 billion euros) of revenue, ~$421 million (373 million euros) in 2024 on ~$2.99 billion (2.648 billion euros), and ~$244 million (216 million euros) in 2025 on ~$2.94 billion (2.6 billion euros), an 8.3 per cent margin, Bentley's seventh consecutive profitable year.
Porsche
Porsche's financials swung from a record 2023 (~$45.8 billion (EUR40.53 billion) revenue, ~$5.83 billion (EUR5.16 billion) profit after tax) to a sharp reset. In 2025 revenue fell 9.5% to ~$41 billion (EUR36.27 billion), operating profit dropped to ~$467 million (EUR413 million) (1.1% return on sales) and profit after tax was ~$350 million (EUR310 million), hit by costs of reworking the product plan, U.S. tariffs and weak China demand. In the first half of 2026 revenue was ~$19.5 billion (EUR17.23 billion) (prior year ~$20.5 billion (EUR18.16 billion)), operating profit rose 34% to ~$1.53 billion (EUR1.35 billion) and return on sales improved to 7.8%, helped by lower one-off charges.
Revenue and profit by year
Bentley Motors
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$2.9B | — | 0.0% | -1.8% | Source |
| FY2024 | ~$3B | — | 0.0% | -9.9% | Source |
| FY2023 | ~$3.3B | — | 0.0% | -13.1% | Source |
| FY2022 | ~$3.8B | — | 0.0% | +18.8% | Source |
| FY2021 | ~$3.2B | — | 0.0% | +38.8% | Source |
| FY2020 | ~$2.3B | — | 0.0% | -2.1% | Source |
| FY2019 | ~$2.4B | — | 0.0% | +35.1% | Source |
| FY2018 | ~$1.7B | — | 0.0% | -16.0% | Source |
| FY2017 | ~$2.1B | — | 0.0% | -9.3% | Source |
| FY2016 | ~$2.3B | — | 0.0% | — | Source |
Porsche
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$41B | ~$350.3M | 0.9% | -9.5% | Source |
| FY2024 | ~$45.3B | ~$4.1B | 9.0% | -1.1% | Source |
| FY2023 | ~$45.8B | ~$5.8B | 12.7% | +7.7% | Source |
| FY2022 | ~$42.5B | ~$5.6B | 13.2% | +13.6% | Source |
| FY2021 | ~$37.4B | ~$4.6B | 12.2% | — | Source |
Where the revenue comes from
Bentley Motors
No segment breakdown is published.
Porsche
- Vehicle sales
Sales of 911, Cayenne, Macan, Panamera, Taycan, and 718 vehicles.
- Personalization and options
High-margin customization, trims, performance packages, and limited editions.
- Financial services
Financing and leasing for Porsche customers.
- Parts, service, and brand
After-sales, accessories, motorsport-linked products, and brand experiences.
Business model and strategy
Bentley Motors
How it makes money
Bentley runs a low-volume manufacturing model built on Volkswagen Group platforms and heavy personalisation. The Continental GT and Flying Spur use the MSB platform shared with the Porsche Panamera and the Bentayga uses the MLB Evo architecture shared with the Audi Q7 and Porsche Cayenne, so Bentley avoids developing its own chassis, electronics and crash engineering.
Growth strategy
Bentley's strategy is value over volume. Rather than chase unit growth it pushes Mulliner personalisation, Speed and Azure derivatives and higher revenue per car, which is why 2025 revenue slipped only 1 per cent while deliveries fell 4.8 per cent. The Beyond100 plan announced in 2020 targeted an all-electric range by 2030;
Competitive advantage
Bentley combines a brand with six Le Mans wins and a century of Crewe craft skills with Volkswagen Group engineering it does not have to fund alone. Group platforms, electronic architectures and powertrains underpin every model, which leaves Bentley's own spending for design, cabins and the Mulliner bespoke programme that about 70 per cent of customers now use.
Porsche
How it makes money
Porsche earns most of its money selling premium vehicles at high average prices. SUVs (Cayenne and Macan) supply most of the volume, the 911 anchors the brand and its pricing power, and the Panamera, Taycan and 718 fill out the range. Margin comes from mix and options: personalization through Porsche Exclusive Manufaktur and Sonderwunsch adds high-margin revenue per car.
Growth strategy
After 2025, Porsche moved from an EV-first plan to a flexible powertrain mix. It is extending combustion and hybrid versions of existing lines, adding the T-Hybrid 911, keeping the electric Taycan, Macan and the new Cayenne Electric, and planning a combustion Macan for 2028 after electric Macan sales fell in the first half of 2026.
Competitive advantage
Porsche's edge is a 60-year 911 lineage that few rivals can copy, a reputation for cars that are both track-capable and usable every day, and access to Volkswagen Group platforms and purchasing scale. The Cayenne shares architecture with the Audi Q7 and VW Touareg, and the electric Macan uses the PPE platform co-developed with Audi, which spreads development cost over far more vehicles than Porsche sells alone.
Questions about Bentley Motors vs Porsche
Which company has higher revenue — Bentley Motors or Dr. Ing. h.c. F. Porsche AG?
Bentley Motors reported ~$2.9B (FY2025), while Dr. Ing. h.c. F. Porsche AG reported ~$41B (FY2025). By last reported revenue, Dr. Ing. h.c. F. Porsche AG is the larger business, with Bentley Motors reporting a smaller revenue base.
What is the market cap of Bentley Motors vs Dr. Ing. h.c. F. Porsche AG?
Dr. Ing. h.c. F. Porsche AG has a market capitalisation of $41.4B. A public market cap figure for Bentley Motors was not available (it may be privately held).
Which is more financially efficient — Bentley Motors or Dr. Ing. h.c. F. Porsche AG?
Bentley Motors generates $735k / employee in revenue per employee, while Dr. Ing. h.c. F. Porsche AG generates $981k / employee. Dr. Ing. h.c. F. Porsche AG shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Bentley Motors and Dr. Ing. h.c. F. Porsche AG make money?
Bentley Motors and Dr. Ing. h.c. F. Porsche AG generate revenue in fundamentally different ways. Bentley Motors: Bentley runs a low-volume manufacturing model built on Volkswagen Group platforms and heavy personalisation. Dr. Ing. h.c. F. Porsche AG: Porsche earns most of its money selling premium vehicles at high average prices.
Is Bentley Motors bigger than Dr. Ing. h.c. F. Porsche AG?
By last reported revenue, Dr. Ing. h.c. F. Porsche AG (~$41B (FY2025)) is the larger company compared to Bentley Motors (~$2.9B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Bentley Motors vs Porsche overview