Atlassian vs SAP: Revenue, Profit and Business Model
Atlassian had $6.6B of annual revenue in FY2026 and a net loss of $53.8M. SAP had ~$41.6B of annual revenue in FY2025 and ~$8.1B of net income.
Latest financial snapshot
Financial summary
Atlassian
Atlassian's fiscal 2026 revenue was $6.57 billion, up 26%, with Cloud at $4.41 billion (up 28%), Data Center at $1.83 billion (up 25%), and Marketplace and other at $330.7 million. Subscription annual recurring revenue reached $6.6 billion, up 23%. The company is still unprofitable under GAAP, but the gap is narrowing: the net loss fell to $53.8 million from $256.7 million, and GAAP operating income was positive for the first time, at $10.4 million. Stock-based compensation of $1.61 billion, 24% of revenue, is most of what separates that result from $1.32 billion of free cash flow. Research and development absorbed $3.27 billion, half of revenue, against $1.54 billion for marketing and sales. Cash and cash equivalents ended the year at $1.24 billion, after $1.23 billion of cash paid for the Browser Company and DX acquisitions and $1.81 billion of Class A share repurchases, against $989.6 million of long-term debt. Atlassian Corporation is a software development and collaboration powerhouse, sustaining a massive market valuation typically above $50 billion.
SAP
SAP has spent most of the 2020s turning license-and-maintenance revenue into cloud subscriptions. The shift hurt margins early on: in October 2020 SAP cut its outlook and pushed back its margin targets, and its shares dropped about 22% in a day. The model has since matured. Cloud revenue rose from ~$9.15 billion (EUR 8.1 billion) in 2020 to ~$23.7 billion (EUR 21.0 billion) in 2025, total revenue reached ~$41.6 billion (EUR 36.8 billion), and IFRS profit after tax attributable to owners was ~$8.14 billion (EUR 7.2 billion). For 2026 SAP guided to ~$29.2 billion (EUR 25.8 billion) to ~$29.6 billion (EUR 26.2 billion) of cloud revenue and about $11.3 billion (EUR 10 billion) of free cash flow. SAP is Europe's largest software company, sustaining a robust market valuation generally over $200 billion through its enterprise resource planning dominance.
Revenue and profit by year
Atlassian
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $6.6B | -$53.8M | -0.8% | +26.0% | Source |
| FY2025 | $5.2B | -$256.7M | -4.9% | +19.7% | Source |
| FY2024 | $4.4B | -$300.5M | -6.9% | +23.3% | Source |
| FY2023 | $3.5B | -$486.8M | -13.8% | +26.1% | Source |
| FY2022 | $2.8B | -$519.5M | -18.5% | +34.2% | Source |
| FY2021 | $2.1B | -$579M | -27.7% | +29.4% | Source |
| FY2020 | $1.6B | -$350.7M | -21.7% | +33.4% | Source |
| FY2019 | $1.2B | -$637.6M | -52.7% | +38.5% | Source |
| FY2018 | $874M | -$113.4M | -13.0% | +41.0% | Source |
| FY2017 | $619.9M | -$37.4M | -6.0% | +35.6% | Source |
| FY2016 | $457.1M | $4.4M | 1.0% | — | Source |
SAP
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$41.6B | ~$8.1B | 19.5% | +7.7% | Source |
| FY2024 | ~$38.6B | ~$3.5B | 9.1% | +9.5% | Source |
| FY2023 | ~$35.3B | ~$6.9B | 19.7% | +5.7% | Source |
| FY2022 | ~$33.4B | ~$2.6B | 7.7% | +9.5% | Source |
| FY2021 | ~$30.5B | ~$5.9B | 19.5% | -1.4% | Source |
| FY2020 | ~$30.9B | ~$5.8B | 18.8% | -0.8% | Source |
| FY2019 | ~$31.1B | ~$3.8B | 12.1% | +11.5% | Source |
| FY2018 | ~$27.9B | ~$4.6B | 16.5% | +5.3% | Source |
| FY2017 | ~$26.5B | ~$4.5B | 17.1% | +6.3% | Source |
| FY2016 | ~$24.9B | ~$4.1B | 16.5% | — | Source |
Where the revenue comes from
Atlassian
- Cloud subscriptions~67%
Per-user cloud subscriptions for Jira, Confluence, Jira Service Management, Trello, Bitbucket, Loom, and Rovo across Free, Standard, Premium, and Enterprise editions. Cloud revenue was $4.41 billion in fiscal 2026, up 28%, and reached $1.21 billion in the fourth quarter alone.
- Data Center subscriptions~28%
On-premises term licenses with bundled support for self-managed deployments of Jira, Confluence, and other products. Data Center revenue was $1.83 billion in fiscal 2026, up 25%, but Atlassian announced the end of life of the line in September 2025: no new customers from March 2026, no expansions for existing customers after March 2028, and no maintenance after March 2029.
- Marketplace and other~5%
Fees from third-party app sales through the Atlassian Marketplace, which carries more than 6,000 apps and integrations, plus premier support, advisory, and training services. Marketplace and other revenue was $330.7 million in fiscal 2026, up 10%.
SAP
- Cloud subscriptions
- Software support
- Software licenses
- Professional services
- Business AI and platform add-ons
Business model and strategy
Atlassian
How it makes money
Atlassian runs a land-and-expand B2B SaaS model. A small team, usually in engineering, adopts Jira, Confluence, Bitbucket, or Trello through a free edition or a self-service purchase. Because the tools connect to each other and to outside systems, use spreads to other departments such as IT, marketing, and HR.
Growth strategy
Atlassian's growth strategy has three parts. It pushes beyond engineering with Jira Service Management, aimed at the IT, HR, and customer-service desks that ServiceNow and Freshworks serve. It packages products into Collections, bundles sold around an outcome rather than per app, covering teamwork, software, service, and strategy.
Competitive advantage
Atlassian's moat is switching cost. Jira is often criticized for complexity, but it holds years of issue history, workflow configuration, and integrations with code repositories and CI systems, so replacing it means rebuilding how an engineering organization records its work.
SAP
How it makes money
SAP earns most of its money from recurring fees. Cloud subscriptions (SaaS, PaaS and a small IaaS business) are now the largest line, led by the Cloud ERP Suite, which produced ~$6.21 billion (EUR 5.5 billion) of Q2 2026's ~$7.12 billion (EUR 6.3 billion) cloud revenue. Software support contracts on older on-premise licenses are the second pillar, but they are shrinking as customers migrate through RISE with SAP.
Growth strategy
SAP's growth strategy has three parts. First, migrate on-premise ERP customers to cloud through RISE with SAP for large enterprises and GROW with SAP for mid-market companies. Second, sell data and AI on top of that core: SAP Business Data Cloud, the Joule assistant and agents, and the Business AI platform. Third, use targeted acquisitions to fill gaps, including WalkMe in 2024 and Dremio and Prior Labs in 2026.
Competitive advantage
SAP's advantage comes from switching costs and process depth. Once a manufacturer or retailer has run finance, supply chain and procurement on SAP for years, its data models, customizations, controls and staff skills are all tied to the platform, and replacing it is a multi-year project.
Questions about Atlassian vs SAP
Which company has higher revenue — Atlassian Corporation or SAP SE?
Atlassian Corporation had $6.6B (FY2026), while SAP SE had ~$41.6B (FY2025). By latest annual revenue, SAP SE is the larger business, with Atlassian Corporation showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Atlassian Corporation vs SAP SE?
Atlassian Corporation's market capitalisation stands at $45.4B, while SAP SE's is $238.9B. SAP SE carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Atlassian Corporation.
How does revenue per employee compare for Atlassian Corporation and SAP SE?
Atlassian Corporation has $494k / employee in revenue per employee, while SAP SE has $371k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Atlassian Corporation and SAP SE make money?
Atlassian Corporation and SAP SE generate revenue in fundamentally different ways. Atlassian Corporation: Atlassian runs a land-and-expand B2B SaaS model. SAP SE: SAP earns most of its money from recurring fees.
Which company is valued higher relative to revenue — Atlassian Corporation or SAP SE?
On a price-to-sales (P/S) basis, Atlassian Corporation trades at 6.9x P/S and SAP SE at 5.7x P/S. Atlassian Corporation commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to SAP SE. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Atlassian Corporation bigger than SAP SE?
By last reported revenue, SAP SE (~$41.6B (FY2025)) is the larger company compared to Atlassian Corporation ($6.6B (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Atlassian vs SAP overview