Assurant vs Visa: Founders, CEOs and History
Assurant was founded in 1892 by Founders of La Crosse Mutual Aid Association and is led by Keith Demmings. Visa was founded in 1958 by Dee Hock and is led by Ryan McInerney.
Company facts
Founders
Assurant
Founders of La Crosse Mutual Aid Association
The La Crosse Mutual Aid Association was established to provide disability insurance to consumers. It was later licensed as the Time Insurance Company in 1910 and evolved into a Wisconsin health and disability underwriter.
Visa
Dee Hock
Dee Hock (1929-2022) was the founding CEO of National BankAmericard Inc., the bank-owned company that took over the BankAmericard licensing system from Bank of America in 1970 and adopted the Visa name in 1976.
CEOs and their tenures
Assurant
- J. Kerry Clayton2004–2006
Former Chief Executive Officer
Led Fortis, Inc. through its February 2004 initial public offering and rebranding as Assurant, Inc. and ran the company for its first two years as an independent listed insurer.
Source - Robert B. Pollock2006–2014
Former President and Chief Executive Officer
Ran Assurant through its first decade as an independent specialty insurer, holding together a portfolio that spanned health, employee benefits, prearranged funeral insurance and lender-placed property.
Source - Alan B. Colberg2015–2021
Former President and Chief Executive Officer
Took Assurant out of health insurance and employee benefits and rebuilt it around lifestyle and housing protection, then bought the scale to make that work.
Source - Keith W. Demmings2022–present
President and Chief Executive Officer
Has run Assurant as a two-segment protection company, pushing it further into device repair, trade-in and resale while growing the lender-placed housing book.
Source
Visa
- Alfred F. Kelly Jr.2016–2023
Chief Executive Officer
Serving as CEO from 2016 to 2023, he heavily modernized the massive legacy network, aggressively integrating fintechs and preparing the network to process highly complex cryptocurrency transactions.
Source - Ryan McInerney2023–present
Chief Executive Officer
McInerney joined Visa in 2013 as president after senior roles at JPMorgan Chase and became chief executive on February 1, 2023, succeeding Alfred F. Kelly Jr.
Source
Timeline: Assurant and Visa side by side
1892Assurant
La Crosse Mutual Aid Association formed
Assurant traces its history to the La Crosse Mutual Aid Association, established in La Crosse, Wisconsin in 1892 to provide consumers with disability insurance. No founder of the association is named in the company own histories.
1910Assurant
Licensed as Time Insurance Company
The Wisconsin Office of the Commissioner of Insurance records Time Insurance Company, the successor to the La Crosse Mutual Aid Association, as originally licensed as an insurer in 1910.
1958Visa
BankAmericard launched
Bank of America launched BankAmericard, the direct predecessor to Visa.
1976Visa
Visa name adopted
The network adopted the Visa name to support international acceptance and brand consistency.
1978Assurant
N.V. AMEV of the Netherlands buys Time Insurance
Dutch insurer N.V. AMEV acquired Time Insurance Company through its US holding company, AMEV Holdings, Inc., then expanded it by buying American Security Insurance, United Family, Western Insurance Company and Superior Insurance over the next 12 years.
1991Assurant
AMEV Holdings renamed Fortis, Inc.
After AMEV combined with VSB Groep NV in 1990 to create Fortis, the US holding company AMEV Holdings, Inc. was rebranded Fortis, Inc. in 1991. It acquired John Alden in 1998.
1999Assurant
Fortis acquires American Bankers Insurance
Fortis, Inc. bought American Bankers Insurance Group of Miami, adding credit insurance and specialty warranty underwriting that became the core of the modern specialty lines. Fortis sold its life insurance business to The Hartford in 2001.
2004Assurant
NYSE listing as Assurant, Inc.
Fortis took the US business public on February 5, 2004 in a $1.76 billion initial public offering, the fourth largest of that year, and renamed it Assurant, Inc. The company was incorporated as a Delaware corporation in 2004 and trades as AIZ.
2006Assurant
Robert B. Pollock succeeds J. Kerry Clayton as CEO
Founding chief executive J. Kerry Clayton retired on March 17, 2006 and was succeeded by Robert B. Pollock, then president and chief operating officer, who also joined the board that day.
2008Visa
Visa IPO
Visa became a public company, changing the economics from a bank association structure to a shareholder-owned company.
2013Assurant
New York consent order on force-placed insurance
Assurant, American Security Insurance Company and American Bankers Insurance Company of Florida settled a New York Department of Financial Services investigation into force-placed homeowners insurance on March 21, 2013, paying a $14 million penalty plus homeow…
2015Assurant
Exit from health insurance and employee benefits
On June 10, 2015 Assurant announced it would leave the health insurance marketplace and wind down Assurant Health, and on September 9, 2015 it agreed to sell its employee benefits business to Sun Life for $940 million.
2016Visa
Alfred F. Kelly Jr. becomes CEO
Alfred F. Kelly Jr. became CEO of Visa in 2016. Chief executive of Visa from December 2016 to January 2023, when Ryan McInerney succeeded him; Kelly then served as executive chairman.
2018Assurant
The Warranty Group acquisition closes
Assurant completed its purchase of The Warranty Group from TPG Capital on May 31, 2018 for a total enterprise value of about $2.5 billion, expanding vehicle service contracts and international retail protection. Assurant also sold Time Insurance in 2018.
2020Assurant
HYLA Mobile acquisition closes
Assurant closed its acquisition of smartphone trade-in and upgrade provider HYLA Mobile on December 1, 2020, in a transaction the company valued at about $325 million, roughly doubling its device processing volumes.
2020Visa
Acquired Plaid (abandoned)
Visa acquired Plaid (abandoned) for $5.3 billion. Visa agreed in January 2020 to buy US data-connectivity fintech Plaid for USD 5.3 billion.
2021Assurant
Global Preneed sold to CUNA Mutual Group
Assurant closed the sale of its prearranged funeral and final expense business to CUNA Mutual Group on August 2, 2021 for about $1.35 billion, generating roughly $1.2 billion of net proceeds, and said it intended to return about $900 million of that through sh…
2022Assurant
Keith Demmings becomes CEO and headquarters moves to Atlanta
Keith W. Demmings became president and chief executive officer in January 2022, succeeding Alan B. Colberg, who retired at the end of 2021 after seven years in the role.
2022Visa
Tink acquisition
Visa completed its purchase of Stockholm-based open banking platform Tink in March 2022.
2023Visa
Ryan McInerney becomes CEO
Ryan McInerney became Visa's CEO after serving as president.
2024Assurant
iSmash acquired in the United Kingdom
Assurant acquired UK tech repair retailer iSmash on April 4, 2024, giving it 68 drop-in repair locations in the UK under the iSmash and Pocket Geek Tech Repair banners. Assurant also sold its mainland China operations during 2024.
2025Assurant
FY2025 revenue of $12.81B and the OptoFidelity purchase
Assurant reported FY2025 revenue of $12.81 billion and GAAP net income of $872.7 million, its ninth consecutive year of profitable growth, launched Assurant Home Warranty, and in October 2025 acquired OptoFidelity mobile device test automation portfolio to add…
2025Visa
Revenue reaches $40.0B
Visa reported $40.0 billion in fiscal 2025 net revenue.
2026Assurant
RL Circular Operations acquired in Australia and New Zealand
In January 2026 Assurant acquired RL Circular Operations, formerly TIC Reverse Logistics, the reverse logistics division of Australia and New Zealand based TIC Group, extending its post-purchase and circular economy capabilities across Asia Pacific.
Acquisitions
Assurant
- RL Circular Operations2026Undisclosed
- OptoFidelity mobile device test automation portfolio2025Undisclosed
- iSmash2024Undisclosed
- HYLA Mobile2020$325M
- The Warranty Group2018$2.5B
- Lifestyle Services Group2013$172M
Questions about Assurant vs Visa
Who is the CEO of Assurant, Inc. and Visa Inc.?
Assurant, Inc. is led by Keith Demmings and Visa Inc. is led by Ryan McInerney. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Assurant, Inc. founded vs Visa Inc.?
Assurant, Inc. was founded in 1892 — 66 years before Visa Inc., which was founded in 1958. Assurant, Inc.'s longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Visa Inc..
How many employees does Assurant, Inc. have compared to Visa Inc.?
Assurant, Inc. employs approximately 14,800 people, while Visa Inc. employs approximately 34,100. Visa Inc. has the larger workforce at 34,100 employees, compared to Assurant, Inc.'s 14,800. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Assurant, Inc. and Visa Inc. headquartered?
Both Assurant, Inc. and Visa Inc. are headquartered in United States, meaning they operate under the same primary regulatory and tax environment.
Who founded Assurant, Inc. and Visa Inc.?
Assurant, Inc. was founded by Founders of La Crosse Mutual Aid Association. Visa Inc. was founded by Dee Hock.
Which company has a longer operating history — Assurant, Inc. or Visa Inc.?
Assurant, Inc. has been operating for approximately 134 years, making it the more established of the two companies. Visa Inc. has been in operation for around 68 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Assurant vs Visa overview