Assurant vs Canon: Founders, CEOs and History

Company facts

Founders

CEOs and their tenures

Timeline: Assurant and Canon side by side

1. 1892Assurant

   La Crosse Mutual Aid Association formed

   Assurant traces its history to the La Crosse Mutual Aid Association, established in La Crosse, Wisconsin in 1892 to provide consumers with disability insurance. No founder of the association is named in the company own histories.

2. 1910Assurant

   Licensed as Time Insurance Company

   The Wisconsin Office of the Commissioner of Insurance records Time Insurance Company, the successor to the La Crosse Mutual Aid Association, as originally licensed as an insurer in 1910.

3. 1933Canon

   Precision Optical Instruments Laboratory opens

   Goro Yoshida, Saburo Uchida and Takeo Maeda open a camera laboratory in a Roppongi apartment in Tokyo to build a Japanese 35mm camera that could rival the Leica.

4. 1934Canon

   Kwanon prototype

   Yoshida builds the Kwanon, Japan's first 35mm focal-plane-shutter camera prototype, named after the Buddhist goddess of mercy. It never goes on sale.

5. 1936Canon

   Hansa Canon goes on sale

   The lab's first commercial camera, the Hansa Canon, uses a Nikkor lens and rangefinder supplied by Nippon Kogaku, the predecessor of Nikon. The 'Canon' trademark had been filed in 1935.

6. 1937Canon

   Precision Optical Industry incorporated

   The business is incorporated on August 10, 1937 as Precision Optical Industry, Co., Ltd. Takeshi Mitarai becomes president in 1942.

7. 1949Canon

   Tokyo Stock Exchange listing

   Canon Camera Co. (renamed in 1947) lists on the Tokyo Stock Exchange when postwar trading resumes, and opens a New York branch in 1955.

8. 1964Canon

   Canola 130 calculator

   Canon moves beyond cameras with the Canola 130 desktop electronic calculator, followed in 1970 by Japan's first plain-paper copier, the NP-1100, and its first semiconductor lithography tool, the PPC-1.

9. 1969Canon

   Renamed Canon Inc.

   Canon Camera Co. changes its name to Canon Inc. to reflect a product range that now spans business machines as well as cameras.

10. 1978Assurant

    N.V. AMEV of the Netherlands buys Time Insurance

    Dutch insurer N.V. AMEV acquired Time Insurance Company through its US holding company, AMEV Holdings, Inc., then expanded it by buying American Security Insurance, United Family, Western Insurance Company and Superior Insurance over the next 12 years.

11. 1987Canon

    EOS system launches

    Canon launches the EOS 650 and the all-electronic EF lens mount, the base of its autofocus SLR and later digital SLR lines.

12. 1991Assurant

    AMEV Holdings renamed Fortis, Inc.

    After AMEV combined with VSB Groep NV in 1990 to create Fortis, the US holding company AMEV Holdings, Inc. was rebranded Fortis, Inc. in 1991. It acquired John Alden in 1998.

13. 1995Canon

    Fujio Mitarai becomes president

    Fujio Mitarai takes over as president, exits personal computers and other loss-making lines, and in 1996 starts the Excellent Global Corporation Plan.

14. 1999Assurant

    Fortis acquires American Bankers Insurance

    Fortis, Inc. bought American Bankers Insurance Group of Miami, adding credit insurance and specialty warranty underwriting that became the core of the modern specialty lines. Fortis sold its life insurance business to The Hartford in 2001.

15. 2003Canon

    Start of No. 1 camera share run

    Canon takes the No. 1 share of the global interchangeable-lens digital camera market, a position it has held every year through 2025.

16. 2004Assurant

    NYSE listing as Assurant, Inc.

    Fortis took the US business public on February 5, 2004 in a $1.76 billion initial public offering, the fourth largest of that year, and renamed it Assurant, Inc. The company was incorporated as a Delaware corporation in 2004 and trades as AIZ.

17. 2006Assurant

    Robert B. Pollock succeeds J. Kerry Clayton as CEO

    Founding chief executive J. Kerry Clayton retired on March 17, 2006 and was succeeded by Robert B. Pollock, then president and chief operating officer, who also joined the board that day.

18. 2013Assurant

    New York consent order on force-placed insurance

    Assurant, American Security Insurance Company and American Bankers Insurance Company of Florida settled a New York Department of Financial Services investigation into force-placed homeowners insurance on March 21, 2013, paying a $14 million penalty plus homeow…

19. 2015Assurant

    Exit from health insurance and employee benefits

    On June 10, 2015 Assurant announced it would leave the health insurance marketplace and wind down Assurant Health, and on September 9, 2015 it agreed to sell its employee benefits business to Sun Life for $940 million.

20. 2016Canon

    Toshiba Medical acquisition

    Canon completes the ¥665.5 billion (about $5.9 billion) purchase of Toshiba Medical Systems in December 2016, later renamed Canon Medical Systems.

21. 2018Assurant

    The Warranty Group acquisition closes

    Assurant completed its purchase of The Warranty Group from TPG Capital on May 31, 2018 for a total enterprise value of about $2.5 billion, expanding vehicle service contracts and international retail protection. Assurant also sold Time Insurance in 2018.

22. 2018Canon

    EOS R mirrorless system

    Canon launches the full-frame EOS R mirrorless system and RF lens mount.

23. 2020Assurant

    HYLA Mobile acquisition closes

    Assurant closed its acquisition of smartphone trade-in and upgrade provider HYLA Mobile on December 1, 2020, in a transaction the company valued at about $325 million, roughly doubling its device processing volumes.

24. 2021Assurant

    Global Preneed sold to CUNA Mutual Group

    Assurant closed the sale of its prearranged funeral and final expense business to CUNA Mutual Group on August 2, 2021 for about $1.35 billion, generating roughly $1.2 billion of net proceeds, and said it intended to return about $900 million of that through sh…

25. 2022Assurant

    Keith Demmings becomes CEO and headquarters moves to Atlanta

    Keith W. Demmings became president and chief executive officer in January 2022, succeeding Alan B. Colberg, who retired at the end of 2021 after seven years in the role.

26. 2023Canon

    Nanoimprint lithography launch

    Canon releases the FPA-1200NZ2C nanoimprint lithography system in October 2023, able to pattern 14 nm lines, and delists its ADRs from the New York Stock Exchange in March.

27. 2024Assurant

    iSmash acquired in the United Kingdom

    Assurant acquired UK tech repair retailer iSmash on April 4, 2024, giving it 68 drop-in repair locations in the UK under the iSmash and Pocket Geek Tech Repair banners. Assurant also sold its mainland China operations during 2024.

28. 2024Canon

    First NIL shipment and medical impairment

    Canon ships its first nanoimprint system to the Texas Institute for Electronics on September 26, 2024, and books a ~$1.11 billion (¥165.1 billion) goodwill impairment on its medical business for the year.

29. 2025Assurant

    FY2025 revenue of $12.81B and the OptoFidelity purchase

    Assurant reported FY2025 revenue of $12.81 billion and GAAP net income of $872.7 million, its ninth consecutive year of profitable growth, launched Assurant Home Warranty, and in October 2025 acquired OptoFidelity mobile device test automation portfolio to add…

30. 2025Canon

    Record net sales of ~$31 billion (¥4,624.7 billion)

    Canon reports record 2025 net sales of ~$31 billion (¥4,624.7 billion) and net income attributable to Canon Inc. of ~$2.23 billion (¥332.1 billion).

31. 2026Assurant

    RL Circular Operations acquired in Australia and New Zealand

    In January 2026 Assurant acquired RL Circular Operations, formerly TIC Reverse Logistics, the reverse logistics division of Australia and New Zealand based TIC Group, extending its post-purchase and circular economy capabilities across Asia Pacific.

32. 2026Canon

    Phase VII plan and new president

    Canon unveils its 2026-2030 Phase VII plan, merges Canon Medical's operations into Canon Inc. on April 1, and appoints Kazuto Ogawa President and COO on March 27 while Fujio Mitarai stays Chairman and CEO.

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