Asana vs Zoho: Revenue, Profit and Business Model
Asana had $790.8M of annual revenue in FY2026 and a net loss of $189M. Zoho had ~$1.4B of annual revenue in FY2025 and ~$370.2M of net income.
Latest financial snapshot
Financial summary
Asana
Asana's fiscal year ends January 31. Revenue grew from $76.8 million in fiscal 2019 to $790.8 million in fiscal 2026, but growth has slowed every year since fiscal 2022, from 66.7% to 9.2%. The trade has been margin for growth: gross profit was $704.0 million in fiscal 2026, an 89% margin, non-GAAP operating income turned positive at $56.7 million against a $40.8 million loss a year earlier, and adjusted free cash flow jumped to $84.5 million from $2.6 million. The GAAP net loss was still $189.0 million, down 26% from fiscal 2025, mostly because of stock-based compensation. Asana held $434.0 million in cash, cash equivalents and marketable securities at January 31, 2026, plus an undrawn senior secured credit facility it entered into with Silicon Valley Bank in November 2022. In the second quarter of fiscal 2027, reported September 3, 2026, revenue rose 10% to $216.4 million and non-GAAP operating margin reached about 10%, and the company raised its full-year guidance. Asana, Inc. is a leading enterprise work management platform, commanding a market valuation historically around the multi-billion dollar mark.
Zoho
Zoho files its accounts with India's Registrar of Companies. Revenue from operations rose from ~$1.01 billion (₹8,703.6 crore) in FY23 to ~$1.21 billion (₹10,456 crore) in FY24 and ~$1.43 billion (₹12,313 crore) in FY25 (fiscal years end 31 March). Net profit was ~$329 million (₹2,836 crore) in FY23, ~$383 million (₹3,299 crore) in FY24 and ~$370 million (₹3,191 crore) in FY25. The company does not publish quarterly results. Hurun's 2024 India 500 list valued Zoho at about $12 billion (₹1,03,760 crore), ranking it among India's most valuable unlisted companies; this is an outside estimate, not a transaction price.
Revenue and profit by year
Asana
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $790.8M | -$189M | -23.9% | +9.2% | Source |
| FY2025 | $723.9M | -$255.5M | -35.3% | +10.9% | Source |
| FY2024 | $652.5M | -$257M | -39.4% | +19.2% | Source |
| FY2023 | $547.2M | -$407.8M | -74.5% | +44.6% | Source |
| FY2022 | $378.4M | -$288.3M | -76.2% | +66.7% | Source |
| FY2021 | $227M | -$211.7M | -93.3% | +59.2% | Source |
| FY2020 | $142.6M | -$118.6M | -83.2% | +85.8% | Source |
| FY2019 | $76.8M | -$50.9M | -66.3% | — | Source |
Zoho
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$1.4B | ~$370.2M | 25.9% | +17.8% | Source |
| FY2024 | ~$1.2B | ~$382.7M | 31.6% | +20.1% | Source |
| FY2023 | ~$1B | ~$329M | 32.6% | — | Source |
Where the revenue comes from
Asana
- Paid subscriptions
Not formally reported
Starter, Advanced, Enterprise and Enterprise+ tiers priced per seat. Starter lists at $10.99 and Advanced at $24.99 per user per month, billed annually.
- Free Personal tier
Not formally reported
Earns no revenue. Individuals and small teams start here, and Asana sells paid tiers as use spreads inside a company.
- Enterprise sales
Not formally reported
Enterprise and Enterprise+ are quoted by the sales team. A shift toward Enterprise+ was one of the main drivers of fiscal 2026 revenue growth, on total revenue of $790.8 million.
Zoho
- Zoho suite57
Cloud business applications including Zoho One, CRM, finance, Workplace, HR and support tools; ~$818 million (₹7,051 crore) in FY25.
- ManageEngine39
IT management and security software for IT departments; ~$564 million (₹4,863 crore) in FY25.
- Services3
Sale of services; ~$46.3 million (₹399 crore) in FY25.
Business model and strategy
Asana
How it makes money
Asana sells subscriptions. Its core work management product comes in five tiers, listed in its 10-K as Personal, Starter, Advanced, Enterprise and Enterprise+, priced per seat; Starter lists at $10.99 per user per month billed annually and Advanced at $24.99, while Enterprise and Enterprise+ are quoted by the sales team.
Growth strategy
Asana grows by moving accounts upmarket and by attaching AI. The company reports Core customers, those spending $5,000 or more a year, separately because they carried 76% of revenue in the fourth quarter of fiscal 2026: there were 25,928 of them at January 31, 2026, and 26,778 by July 31, 2026, while customers spending $100,000 or more grew from 817 to 890 over the same period.
Competitive advantage
Asana's defensible piece is the Work Graph, the data model it describes in its SEC filings as the institutional memory of the platform. Because work is stored as a network rather than as rows, one task can live in several projects at once with no duplicate copies, so a launch task can appear in the marketing plan, the engineering sprint and the executive portfolio and stay in sync.
Zoho
How it makes money
Zoho sells software subscriptions and licences directly to businesses of all sizes. In FY25 the Zoho suite, which covers CRM, finance, collaboration, HR, support and the Zoho One bundle, brought in ~$818 million (₹7,051 crore), or 57% of revenue. ManageEngine, which sells IT service management, endpoint, identity and network monitoring tools to IT teams, brought in ~$564 million (₹4,863 crore) (39%).
Growth strategy
Zoho grows mainly through organic product development. It adds new applications to its suite, sells upgrades to Zoho One, expands ManageEngine's cloud offerings, and opens local data centres to meet data residency rules in markets such as the UAE. It also invests in hiring and training outside large cities, including offices in rural Tamil Nadu.
Competitive advantage
Zoho's main advantages are its ownership structure and its integrated product line. With no outside investors, management can fund long R&D projects from operating cash flow. Its applications share a common platform and identity layer, which lets Zoho sell them together through Zoho One at a lower combined price than a stack of separate vendors.
Questions about Asana vs Zoho
Which company has higher revenue — Asana, Inc. or Zoho?
Asana, Inc. had $790.8M (FY2026), while Zoho had ~$1.4B (FY2025). By latest annual revenue, Zoho is the larger business, with Asana, Inc. showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Asana, Inc. vs Zoho?
Asana, Inc. has a market capitalisation of $2.2B. A public market cap figure for Zoho was not available (it may be privately held).
How does revenue per employee compare for Asana, Inc. and Zoho?
Asana, Inc. has $448k / employee in revenue per employee, while Zoho has $75k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Asana, Inc. and Zoho make money?
Asana, Inc. and Zoho generate revenue in fundamentally different ways. Asana, Inc.: Asana sells subscriptions. Zoho: Zoho sells software subscriptions and licences directly to businesses of all sizes.
Is Asana, Inc. bigger than Zoho?
By last reported revenue, Zoho (~$1.4B (FY2025)) is the larger company compared to Asana, Inc. ($790.8M (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Asana vs Zoho overview