Asana vs SAP: Revenue, Profit and Business Model
Asana had $790.8M of annual revenue in FY2026 and a net loss of $189M. SAP had ~$41.6B of annual revenue in FY2025 and ~$8.1B of net income.
Latest financial snapshot
Financial summary
Asana
Asana's fiscal year ends January 31. Revenue grew from $76.8 million in fiscal 2019 to $790.8 million in fiscal 2026, but growth has slowed every year since fiscal 2022, from 66.7% to 9.2%. The trade has been margin for growth: gross profit was $704.0 million in fiscal 2026, an 89% margin, non-GAAP operating income turned positive at $56.7 million against a $40.8 million loss a year earlier, and adjusted free cash flow jumped to $84.5 million from $2.6 million. The GAAP net loss was still $189.0 million, down 26% from fiscal 2025, mostly because of stock-based compensation. Asana held $434.0 million in cash, cash equivalents and marketable securities at January 31, 2026, plus an undrawn senior secured credit facility it entered into with Silicon Valley Bank in November 2022. In the second quarter of fiscal 2027, reported September 3, 2026, revenue rose 10% to $216.4 million and non-GAAP operating margin reached about 10%, and the company raised its full-year guidance. Asana, Inc. is a leading enterprise work management platform, commanding a market valuation historically around the multi-billion dollar mark.
SAP
SAP has spent most of the 2020s turning license-and-maintenance revenue into cloud subscriptions. The shift hurt margins early on: in October 2020 SAP cut its outlook and pushed back its margin targets, and its shares dropped about 22% in a day. The model has since matured. Cloud revenue rose from ~$9.15 billion (EUR 8.1 billion) in 2020 to ~$23.7 billion (EUR 21.0 billion) in 2025, total revenue reached ~$41.6 billion (EUR 36.8 billion), and IFRS profit after tax attributable to owners was ~$8.14 billion (EUR 7.2 billion). For 2026 SAP guided to ~$29.2 billion (EUR 25.8 billion) to ~$29.6 billion (EUR 26.2 billion) of cloud revenue and about $11.3 billion (EUR 10 billion) of free cash flow. SAP is Europe's largest software company, sustaining a robust market valuation generally over $200 billion through its enterprise resource planning dominance.
Revenue and profit by year
Asana
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $790.8M | -$189M | -23.9% | +9.2% | Source |
| FY2025 | $723.9M | -$255.5M | -35.3% | +10.9% | Source |
| FY2024 | $652.5M | -$257M | -39.4% | +19.2% | Source |
| FY2023 | $547.2M | -$407.8M | -74.5% | +44.6% | Source |
| FY2022 | $378.4M | -$288.3M | -76.2% | +66.7% | Source |
| FY2021 | $227M | -$211.7M | -93.3% | +59.2% | Source |
| FY2020 | $142.6M | -$118.6M | -83.2% | +85.8% | Source |
| FY2019 | $76.8M | -$50.9M | -66.3% | — | Source |
SAP
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | ~$41.6B | ~$8.1B | 19.5% | +7.7% | Source |
| FY2024 | ~$38.6B | ~$3.5B | 9.1% | +9.5% | Source |
| FY2023 | ~$35.3B | ~$6.9B | 19.7% | +5.7% | Source |
| FY2022 | ~$33.4B | ~$2.6B | 7.7% | +9.5% | Source |
| FY2021 | ~$30.5B | ~$5.9B | 19.5% | -1.4% | Source |
| FY2020 | ~$30.9B | ~$5.8B | 18.8% | -0.8% | Source |
| FY2019 | ~$31.1B | ~$3.8B | 12.1% | +11.5% | Source |
| FY2018 | ~$27.9B | ~$4.6B | 16.5% | +5.3% | Source |
| FY2017 | ~$26.5B | ~$4.5B | 17.1% | +6.3% | Source |
| FY2016 | ~$24.9B | ~$4.1B | 16.5% | — | Source |
Where the revenue comes from
Asana
- Paid subscriptions
Not formally reported
Starter, Advanced, Enterprise and Enterprise+ tiers priced per seat. Starter lists at $10.99 and Advanced at $24.99 per user per month, billed annually.
- Free Personal tier
Not formally reported
Earns no revenue. Individuals and small teams start here, and Asana sells paid tiers as use spreads inside a company.
- Enterprise sales
Not formally reported
Enterprise and Enterprise+ are quoted by the sales team. A shift toward Enterprise+ was one of the main drivers of fiscal 2026 revenue growth, on total revenue of $790.8 million.
SAP
- Cloud subscriptions
- Software support
- Software licenses
- Professional services
- Business AI and platform add-ons
Business model and strategy
Asana
How it makes money
Asana sells subscriptions. Its core work management product comes in five tiers, listed in its 10-K as Personal, Starter, Advanced, Enterprise and Enterprise+, priced per seat; Starter lists at $10.99 per user per month billed annually and Advanced at $24.99, while Enterprise and Enterprise+ are quoted by the sales team.
Growth strategy
Asana grows by moving accounts upmarket and by attaching AI. The company reports Core customers, those spending $5,000 or more a year, separately because they carried 76% of revenue in the fourth quarter of fiscal 2026: there were 25,928 of them at January 31, 2026, and 26,778 by July 31, 2026, while customers spending $100,000 or more grew from 817 to 890 over the same period.
Competitive advantage
Asana's defensible piece is the Work Graph, the data model it describes in its SEC filings as the institutional memory of the platform. Because work is stored as a network rather than as rows, one task can live in several projects at once with no duplicate copies, so a launch task can appear in the marketing plan, the engineering sprint and the executive portfolio and stay in sync.
SAP
How it makes money
SAP earns most of its money from recurring fees. Cloud subscriptions (SaaS, PaaS and a small IaaS business) are now the largest line, led by the Cloud ERP Suite, which produced ~$6.21 billion (EUR 5.5 billion) of Q2 2026's ~$7.12 billion (EUR 6.3 billion) cloud revenue. Software support contracts on older on-premise licenses are the second pillar, but they are shrinking as customers migrate through RISE with SAP.
Growth strategy
SAP's growth strategy has three parts. First, migrate on-premise ERP customers to cloud through RISE with SAP for large enterprises and GROW with SAP for mid-market companies. Second, sell data and AI on top of that core: SAP Business Data Cloud, the Joule assistant and agents, and the Business AI platform. Third, use targeted acquisitions to fill gaps, including WalkMe in 2024 and Dremio and Prior Labs in 2026.
Competitive advantage
SAP's advantage comes from switching costs and process depth. Once a manufacturer or retailer has run finance, supply chain and procurement on SAP for years, its data models, customizations, controls and staff skills are all tied to the platform, and replacing it is a multi-year project.
Questions about Asana vs SAP
Which company has higher revenue — Asana, Inc. or SAP SE?
Asana, Inc. had $790.8M (FY2026), while SAP SE had ~$41.6B (FY2025). By latest annual revenue, SAP SE is the larger business, with Asana, Inc. showing a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
What is the market cap of Asana, Inc. vs SAP SE?
Asana, Inc.'s market capitalisation stands at $2.2B, while SAP SE's is $238.9B. SAP SE carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Asana, Inc..
How does revenue per employee compare for Asana, Inc. and SAP SE?
Asana, Inc. has $448k / employee in revenue per employee, while SAP SE has $371k / employee. Headcounts may use different dates, so the ratio alone does not establish which business operates more efficiently.
How do Asana, Inc. and SAP SE make money?
Asana, Inc. and SAP SE generate revenue in fundamentally different ways. Asana, Inc.: Asana sells subscriptions. SAP SE: SAP earns most of its money from recurring fees.
Which company is valued higher relative to revenue — Asana, Inc. or SAP SE?
On a price-to-sales (P/S) basis, Asana, Inc. trades at 2.8x P/S and SAP SE at 5.7x P/S. SAP SE commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Asana, Inc.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Asana, Inc. bigger than SAP SE?
By last reported revenue, SAP SE (~$41.6B (FY2025)) is the larger company compared to Asana, Inc. ($790.8M (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Asana vs SAP overview