Apple vs Fortinet: Revenue, Profit and Business Model
Apple reported $416.2B of revenue in FY2025 and $112B of net income. Fortinet reported $6.8B of revenue in FY2025 and $1.9B of net income.
Latest financial snapshot
Financial summary
Apple
Apple's fiscal 2025 results describe a hardware business with software margins. Net sales rose 6 percent to $416.2 billion, net income reached $112.0 billion, and total gross margin was 46.9 percent, split between 36.8 percent on Products and 75.4 percent on Services. Services revenue of $109.2 billion, up 14 percent, is the reason the blended margin keeps rising. Cash generation is the other defining feature: operations produced $111.5 billion in fiscal 2025, and Apple returned $89.3 billion through share repurchases and $15.4 billion in dividends, after announcing a new repurchase authorization of up to $100 billion and raising the quarterly dividend to $0.26 per share in May 2025. Research and development came to $34.6 billion, 8 percent of net sales, and cash plus marketable securities stood at $132.4 billion at year end.
Fortinet
Fortinet grew revenue from $1.28 billion in 2016 to $6.80 billion in 2025, while GAAP net income rose from $32 million to $1.85 billion. After the 2021-2022 surge, product sales slowed in 2023-2024 as customers digested firewall inventory, and revenue growth fell to 12% in 2024. Growth recovered to 14% in 2025, when free cash flow hit a record of roughly $2.21 billion and the buyback authorization was expanded by $1 billion. 2026 has been stronger again: Q1 billings grew 31% and Q2 billings grew 33% to $2.37 billion, Q2 GAAP EPS rose 44% to $0.82, and Q2 free cash flow was $966 million. On July 29, 2026 the company raised 2026 guidance to revenue of $8.02-$8.18 billion (about 19% growth at the midpoint) and billings of $9.35-$9.55 billion.
Revenue and profit by year
Apple
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $416.2B | $112B | 26.9% | +6.4% | Source |
| FY2024 | $391B | $93.7B | 24.0% | +2.0% | Source |
| FY2023 | $383.3B | $97B | 25.3% | -2.8% | Source |
| FY2022 | $394.3B | $99.8B | 25.3% | +7.8% | Source |
| FY2021 | $365.8B | $94.7B | 25.9% | +33.3% | Source |
| FY2020 | $274.5B | $57.4B | 20.9% | +5.5% | Source |
| FY2019 | $260.2B | $55.3B | 21.2% | -2.0% | Source |
| FY2018 | $265.6B | $59.5B | 22.4% | +15.9% | Source |
| FY2017 | $229.2B | $48.4B | 21.1% | +6.3% | Source |
| FY2016 | $215.6B | $45.7B | 21.2% | — | Source |
Fortinet
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $6.8B | $1.9B | 27.3% | +14.2% | Source |
| FY2024 | $6B | $1.7B | 29.3% | +12.3% | Source |
| FY2023 | $5.3B | $1.1B | 21.6% | +20.1% | Source |
| FY2022 | $4.4B | $857.3M | 19.4% | +32.2% | Source |
| FY2021 | $3.3B | $606.8M | 18.2% | +28.8% | Source |
| FY2020 | $2.6B | $488.5M | 18.8% | +19.9% | Source |
| FY2019 | $2.2B | $331.7M | 15.3% | +19.9% | Source |
| FY2018 | $1.8B | $334.9M | 18.6% | +20.7% | Source |
| FY2017 | $1.5B | $31.4M | 2.1% | +17.2% | Source |
| FY2016 | $1.3B | $32.2M | 2.5% | — | Source |
Where the revenue comes from
Apple
- iPhone~50%
iPhone net sales were $209.6B in FY2025, up 4%, and the phone is the entry point into Services, accessories, AppleCare, iCloud and App Store spending.
- Services~26%
Services covers the App Store, advertising, cloud, AppleCare, payments, media subscriptions and licensing. FY2025 net sales were $109.2B, up 14%, at a 75.4% gross margin against 36.8% for Products.
- Mac and iPad~15%
Mac net sales were $33.7B and iPad $28.0B in FY2025, driven by Apple silicon refreshes, education, creative work and enterprise adoption.
- Wearables, Home and Accessories~9%
Apple Watch, AirPods, Vision Pro, home devices and accessories were $35.7B in FY2025, down 4%, and they deepen iPhone attachment.
Fortinet
- Service Revenue67%
FortiGuard subscriptions, technical support, SASE, SecOps, SaaS, and other services generated $4.5812B in FY2025 revenue.
- Product Revenue33%
FortiGate appliances, secure networking hardware, and software licenses generated $2.2184B in FY2025 revenue.
Business model and strategy
Apple
How it makes money
Apple sells hardware at premium prices and keeps the software, distribution and payment layers on top of it. The iPhone is the entry point, at $209.6 billion of fiscal 2025 net sales, and it pulls customers into iOS, iCloud storage plans, App Store purchases, AppleCare and accessories.
Growth strategy
Growth now comes from monetizing an installed base of more than 2.5 billion devices rather than from unit growth alone. Services rose 14 percent to $109.2 billion in fiscal 2025 on the App Store, advertising, iCloud, AppleCare, payments and subscription media, and Apple packages them through the Apple One bundle.
Competitive advantage
Apple's advantage comes from owning the parts other phone makers buy. It designs its own silicon, the A20 Pro in iPhone 18 Pro and the M5 in Mac and iPad Pro, plus the operating systems, the app store, the payment layer and the retail channel, so hardware, software and services are tuned to each other.
Fortinet
How it makes money
Fortinet makes money in two ways. First, it sells products: FortiGate firewalls (physical appliances and virtual/cloud versions), plus switches, Wi-Fi access points and other secure-networking hardware and software licenses. Product revenue was $2.22 billion, or 33% of FY2025 sales.
Growth strategy
Fortinet is trying to grow beyond the firewall into three adjacent markets. Unified SASE combines FortiGate SD-WAN with cloud-delivered secure web gateway, ZTNA and firewall-as-a-service for remote users. Security operations (FortiSIEM, FortiSOAR, FortiAnalyzer, FortiEDR) targets the SOC. OT security sells ruggedized FortiGates and related tools to factories, utilities and transport operators.
Competitive advantage
Fortinet's main edge is custom silicon. It designs its own security processors (network processors such as NP7 and content processors such as CP9) that offload packet inspection, encryption and threat matching from general-purpose CPUs. That lets FortiGate deliver high throughput at a lower price and power draw than many rivals.
Questions about Apple vs Fortinet
Which company has higher revenue — Apple Inc. or Fortinet, Inc.?
Apple Inc. reported $416.2B (FY2025), while Fortinet, Inc. reported $6.8B (FY2025). By last reported revenue, Apple Inc. is the larger business, with Fortinet, Inc. reporting a smaller revenue base.
What is the market cap of Apple Inc. vs Fortinet, Inc.?
Apple Inc.'s market capitalisation stands at $4.98T, while Fortinet, Inc.'s is $127.3B. Apple Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Fortinet, Inc..
Which is more financially efficient — Apple Inc. or Fortinet, Inc.?
Apple Inc. generates $2.51M / employee in revenue per employee, while Fortinet, Inc. generates $450k / employee. Apple Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Apple Inc. and Fortinet, Inc. make money?
Apple Inc. and Fortinet, Inc. generate revenue in fundamentally different ways. Apple Inc.: Apple sells hardware at premium prices and keeps the software, distribution and payment layers on top of it. Fortinet, Inc.: Fortinet makes money in two ways.
Which company is valued higher relative to revenue — Apple Inc. or Fortinet, Inc.?
On a price-to-sales (P/S) basis, Apple Inc. trades at 12.0x P/S and Fortinet, Inc. at 18.7x P/S. Fortinet, Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Apple Inc.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Apple Inc. bigger than Fortinet, Inc.?
By last reported revenue, Apple Inc. ($416.2B (FY2025)) is the larger company compared to Fortinet, Inc. ($6.8B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Apple vs Fortinet overview