Apple vs Barclays: Revenue, Profit and Business Model
Apple reported $416.2B of revenue in FY2025 and $112B of net income. Barclays reported ~$35.4B of revenue in FY2025 and ~$8.2B of net income.
Latest financial snapshot
Financial summary
Apple
Apple's fiscal 2025 results describe a hardware business with software margins. Net sales rose 6 percent to $416.2 billion, net income reached $112.0 billion, and total gross margin was 46.9 percent, split between 36.8 percent on Products and 75.4 percent on Services. Services revenue of $109.2 billion, up 14 percent, is the reason the blended margin keeps rising. Cash generation is the other defining feature: operations produced $111.5 billion in fiscal 2025, and Apple returned $89.3 billion through share repurchases and $15.4 billion in dividends, after announcing a new repurchase authorization of up to $100 billion and raising the quarterly dividend to $0.26 per share in May 2025. Research and development came to $34.6 billion, 8 percent of net sales, and cash plus marketable securities stood at $132.4 billion at year end.
Barclays
Barclays reported revenue of about $35.4 billion (GBP 26.82 billion) and net income of about $8.14 billion (GBP 6.17 billion) in 2025, up from about $32 billion (GBP 24.25 billion) and about $7.02 billion (GBP 5.32 billion) in 2024. The UK retail bank produces steady profits, while the investment bank needs large capital reserves and earns unevenly, doing well in strong markets and poorly in weak ones. For years activist investors pressed management to shrink or sell the investment bank, arguing that its volatile earnings held down the group's valuation.
Revenue and profit by year
Apple
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $416.2B | $112B | 26.9% | +6.4% | Source |
| FY2024 | $391B | $93.7B | 24.0% | +2.0% | Source |
| FY2023 | $383.3B | $97B | 25.3% | -2.8% | Source |
| FY2022 | $394.3B | $99.8B | 25.3% | +7.8% | Source |
| FY2021 | $365.8B | $94.7B | 25.9% | +33.3% | Source |
| FY2020 | $274.5B | $57.4B | 20.9% | +5.5% | Source |
| FY2019 | $260.2B | $55.3B | 21.2% | -2.0% | Source |
| FY2018 | $265.6B | $59.5B | 22.4% | +15.9% | Source |
| FY2017 | $229.2B | $48.4B | 21.1% | +6.3% | Source |
| FY2016 | $215.6B | $45.7B | 21.2% | — | Source |
Where the revenue comes from
Apple
- iPhone~50%
iPhone net sales were $209.6B in FY2025, up 4%, and the phone is the entry point into Services, accessories, AppleCare, iCloud and App Store spending.
- Services~26%
Services covers the App Store, advertising, cloud, AppleCare, payments, media subscriptions and licensing. FY2025 net sales were $109.2B, up 14%, at a 75.4% gross margin against 36.8% for Products.
- Mac and iPad~15%
Mac net sales were $33.7B and iPad $28.0B in FY2025, driven by Apple silicon refreshes, education, creative work and enterprise adoption.
- Wearables, Home and Accessories~9%
Apple Watch, AirPods, Vision Pro, home devices and accessories were $35.7B in FY2025, down 4%, and they deepen iPhone attachment.
Barclays
- Net Interest Income (Retail & Mortgages)~45%
The foundational engine of the ring-fenced Barclays UK entity, generated from the spread between interest earned on a $254 billion+ mortgage book and commercial loans, and the interest paid on a stable, low-cost retail deposit base. This stream provides predictable, counter-cyclical cash flows that anchor the bank's overall profitability and fund its domestic lending operations.
- Corporate & Institutional Banking Fees~25%
Revenue derived from providing sophisticated treasury management, cross-border trade finance, foreign exchange (FX) hedging, and syndicated lending solutions to multinational corporations and large institutional clients. This capital-efficient stream generates substantial fee-based income that is largely uncorrelated with the domestic interest rate cycle.
- FICC Trading & Market Making~20%
The most valuable asset of the investment bank, generating revenues through market-making, proprietary trading, and client facilitation in European credit, interest rate derivatives, and emerging market currencies. This stream is volatile but generates exceptional, counter-cyclical profits during periods of macroeconomic and geopolitical market volatility.
- Wealth Management & Advisory Fees~10%
A rapidly scaling, capital-light revenue stream derived from management fees, performance fees, and advisory commissions generated by the bank's private banking and asset management operations for high-net-worth and ultra-high-net-worth individuals across the UK and Europe.
Business model and strategy
Apple
How it makes money
Apple sells hardware at premium prices and keeps the software, distribution and payment layers on top of it. The iPhone is the entry point, at $209.6 billion of fiscal 2025 net sales, and it pulls customers into iOS, iCloud storage plans, App Store purchases, AppleCare and accessories.
Growth strategy
Growth now comes from monetizing an installed base of more than 2.5 billion devices rather than from unit growth alone. Services rose 14 percent to $109.2 billion in fiscal 2025 on the App Store, advertising, iCloud, AppleCare, payments and subscription media, and Apple packages them through the Apple One bundle.
Competitive advantage
Apple's advantage comes from owning the parts other phone makers buy. It designs its own silicon, the A20 Pro in iPhone 18 Pro and the M5 in Mac and iPad Pro, plus the operating systems, the app store, the payment layer and the retail channel, so hardware, software and services are tuned to each other.
Barclays
How it makes money
Barclays operates a 'universal banking' model, aiming to do everything for everyone. In the UK, they operate like a traditional utility, taking in cheap consumer deposits and issuing mortgages and credit cards (Barclaycard). Globally, the investment bank generates revenue entirely differently, acting as a large middleman.
Growth strategy
Under pressure to lift its share price, Barclays is cutting costs and shifting toward businesses that need less capital. It announced a restructuring to shrink the investment bank's share of the group and reinvest in its retail and corporate businesses. The goal is steadier, more predictable returns for shareholders.
Competitive advantage
Barclays' advantage is a strong position in UK retail banking and the scale of Barclaycard, which give it a stable, low-cost deposit base. In investment banking, its position dates from buying Lehman Brothers' North American operations in 2008, which gave it a large presence on Wall Street. It is one of the few non-American banks that competes with JPMorgan and Goldman Sachs in the US market.
Questions about Apple vs Barclays
Which company has higher revenue — Apple Inc. or Barclays PLC?
Apple Inc. reported $416.2B (FY2025), while Barclays PLC reported ~$35.4B (FY2025). By last reported revenue, Apple Inc. is the larger business, with Barclays PLC reporting a smaller revenue base.
What is the market cap of Apple Inc. vs Barclays PLC?
Apple Inc.'s market capitalisation stands at $4.98T, while Barclays PLC's is $41.2B. Apple Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Barclays PLC.
Which is more financially efficient — Apple Inc. or Barclays PLC?
Apple Inc. generates $2.51M / employee in revenue per employee, while Barclays PLC generates $427k / employee. Apple Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Apple Inc. and Barclays PLC make money?
Apple Inc. and Barclays PLC generate revenue in fundamentally different ways. Apple Inc.: Apple sells hardware at premium prices and keeps the software, distribution and payment layers on top of it. Barclays PLC: Barclays operates a 'universal banking' model, aiming to do everything for everyone.
Which company is valued higher relative to revenue — Apple Inc. or Barclays PLC?
On a price-to-sales (P/S) basis, Apple Inc. trades at 12.0x P/S and Barclays PLC at 1.2x P/S. Apple Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Barclays PLC. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Apple Inc. bigger than Barclays PLC?
By last reported revenue, Apple Inc. ($416.2B (FY2025)) is the larger company compared to Barclays PLC (~$35.4B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Apple vs Barclays overview