Airtable vs Notion: Revenue, Profit and Business Model
Airtable reported $480M of revenue in FY2026 and — of net income. Notion reported $500M of revenue in FY2025 and — of net income.
Latest financial snapshot
Financial summary
Airtable
Airtable did not publish conventional annual revenue or net income while private. Bending Spoons said in August 2026 that Airtable's annual recurring revenue was growing more than 20% year over year and was approximately $480 million as of June 2026. Airtable's December 2021 Series F raised $735 million, brought total investment to $1.36 billion, and valued the company at $11 billion pre-money. The 2021 funding valuation is historical, not a current valuation.
Notion
Notion does not publish audited financials. Its key disclosed figure is annualized revenue of more than $500 million, stated to CNBC in September 2025 alongside the launch of Notion AI agents. CNBC later reported that half of Notion's Business and Enterprise customers pay for AI features, up from 10-20% a year earlier. Notion has raised roughly $330 million in total, most of it the $275 million Series C at a $10 billion valuation in October 2021, and has since used secondary tender offers rather than new primary rounds; the latest, at an $11 billion valuation, gave employees and early investors liquidity. Third-party estimates (e.g. Sacra) put 2026 ARR well above $500 million, but these are not company-confirmed.
Revenue and profit by year
Airtable
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2026 | $480M | — | 0.0% | — | Source |
Notion
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $500M | — | 0.0% | — | Source |
Where the revenue comes from
Airtable
- Software subscriptions
Paid plans provide higher limits and additional collaboration, administration, automation, app-building, support, and AI features. Airtable does not publish revenue by plan or product.
Notion
- Plus subscriptions
Not disclosed
Per-member plans for small teams, about $10 per member per month billed annually.
- Business subscriptions
Not disclosed
About $20 per member per month billed annually, including full Notion AI, SAML SSO and private teamspaces.
- Enterprise contracts
Not disclosed
Custom-priced annual agreements with advanced security, admin controls and audit logs.
Business model and strategy
Airtable
How it makes money
Airtable sells cloud software subscriptions. Its plans provide different collaboration, administration, automation, app-building, and AI capabilities, while a free plan supports initial use. Airtable said in December 2022 that enterprise customers represented the majority of revenue. Detailed segment revenue and profit figures are not publicly disclosed.
Growth strategy
Airtable shifted resources toward large enterprise customers in December 2022. It subsequently expanded its app-building and AI offerings, launching Cobuilder in 2024 and an AI-native product direction in 2025. Following the 2026 acquisition, Bending Spoons said it would invest in Airtable's product, support, and go-to-market operations.
Competitive advantage
Airtable combines familiar table and spreadsheet interactions with linked records, multiple views, automation, interfaces, and application-building tools. This lets business teams create workflows without starting with conventional software development. Its differentiation depends on product flexibility, governance, integrations, and the ability to support both self-service teams and enterprise deployments.
Notion
How it makes money
Notion uses a freemium subscription model. Individuals can use a Free plan; teams pay per member per month for Plus (about $10 billed annually), Business (about $20, which since May 2025 includes full Notion AI such as agents, AI Meeting Notes and Enterprise Search) or custom-priced Enterprise contracts with SSO, audit logs and admin controls.
Growth strategy
Notion's growth plan has three parts: move AI into higher-priced plans (full Notion AI now sits in Business and Enterprise), expand the workspace into adjacent apps (Notion Calendar, Notion Mail, Sites, Forms, AI meeting notes), and sell upmarket to large enterprises with connectors to Microsoft Teams, SharePoint, Gmail and Slack plus Enterprise Search across those tools.
Competitive advantage
Notion's edge is a flexible block-and-database model that lets non-engineers build their own wikis, trackers and lightweight apps, plus a large creator and template community that drives organic sign-ups. Bottom-up adoption means many enterprise deals start with employees who already use Notion personally.
Questions about Airtable vs Notion
Which company has higher revenue — Airtable or Notion Labs, Inc.?
Airtable reported $480.0M (FY2026), while Notion Labs, Inc. reported $500.0M (FY2025). By last reported revenue, Notion Labs, Inc. is the larger business, with Airtable reporting a smaller revenue base. Note: these are from different fiscal years and are not a direct like-for-like comparison.
Which is more financially efficient — Airtable or Notion Labs, Inc.?
Airtable generates $686k / employee in revenue per employee, while Notion Labs, Inc. generates $500k / employee. Airtable shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Airtable and Notion Labs, Inc. make money?
Airtable and Notion Labs, Inc. generate revenue in fundamentally different ways. Airtable: Airtable sells cloud software subscriptions. Notion Labs, Inc.: Notion uses a freemium subscription model.
Is Airtable bigger than Notion Labs, Inc.?
By last reported revenue, Notion Labs, Inc. ($500.0M (FY2025)) is the larger company compared to Airtable ($480.0M (FY2026)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Airtable vs Notion overview