Airbnb vs Google: Revenue, Profit and Business Model
Airbnb reported $12.2B of revenue in FY2025 and $2.5B of net income. Google reported $402.8B of revenue in FY2025 and $132.2B of net income.
Latest financial snapshot
Financial summary
Airbnb
Airbnb revenue increased from $1.656 billion in 2016 to $12.241 billion in 2025. The company recorded losses from 2016 through 2021 and profits from 2022 through 2025. FY2025 gross booking value of $91.273 billion represented booking value processed on the platform and was not revenue.
Alphabet's FY2025 Form 10-K reported $402.836 billion of revenue and $132.170 billion of net income, making it one of the most profitable companies in the world. Growth accelerated in 2026: Q2 2026 revenue rose 24% year over year to $119.8 billion, operating income rose 30% to $40.8 billion and operating margin reached 34.0%. Reported Q2 net income of $112.1 billion was inflated by a $99.0 billion gain, mostly unrealized gains on equity holdings, so operating income is the cleaner measure. The trade-off is spending: management raised 2026 capital expenditure guidance to $195-205 billion, and analysts flagged negative free cash flow in Q2 2026 as data-center investment outpaced operating cash flow.
Revenue and profit by year
Airbnb
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $12.2B | $2.5B | 20.5% | +10.3% | Source |
| FY2024 | $11.1B | $2.6B | 23.9% | +11.9% | Source |
| FY2023 | $9.9B | $4.8B | 48.3% | +18.1% | Source |
| FY2022 | $8.4B | $1.9B | 22.5% | +40.2% | Source |
| FY2021 | $6B | -$352M | -5.9% | +77.4% | Source |
| FY2020 | $3.4B | -$4.6B | -135.7% | -29.7% | Source |
| FY2019 | $4.8B | -$674.3M | -14.0% | +31.6% | Source |
| FY2018 | $3.7B | -$16.9M | -0.5% | +42.6% | Source |
| FY2017 | $2.6B | -$70M | -2.7% | +54.7% | Source |
| FY2016 | $1.7B | -$147.3M | -8.9% | — | Source |
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $402.8B | $132.2B | 32.8% | +15.1% | Source |
| FY2024 | $350B | $100.1B | 28.6% | +13.9% | Source |
| FY2023 | $307.4B | $73.8B | 24.0% | +8.7% | Source |
| FY2022 | $282.8B | $60B | 21.2% | +9.8% | Source |
| FY2021 | $257.6B | $76B | 29.5% | +41.2% | Source |
| FY2020 | $182.5B | $40.3B | 22.1% | +12.8% | Source |
| FY2019 | $161.9B | $34.3B | 21.2% | +18.3% | Source |
| FY2018 | $136.8B | $30.7B | 22.5% | +23.4% | Source |
| FY2017 | $110.9B | $12.7B | 11.4% | +22.8% | Source |
| FY2016 | $90.3B | $19.5B | 21.6% | — | Source |
Where the revenue comes from
Airbnb
- Reservation service fees
Not formally reported
Airbnb earns service fees from reservations for stays, experiences, and services. Revenue is recognized when the reservation occurs; gross booking value is not reported as revenue.
- Google Search advertising~12%
Auction-based text and shopping ads served alongside organic search results, generating approximately $198 billion in FY2024 through cost-per-click and cost-per-impression pricing.
- YouTube advertising~12%
Video advertising across pre-roll, mid-roll, display, and Shorts formats, plus subscription revenue from YouTube Premium, Music, and YouTube TV, totaling approximately $36 billion in ad revenue for FY2024.
- Google Cloud~12%
Infrastructure-as-a-service, platform tools, Vertex AI, BigQuery, Mandiant cybersecurity, and Google Workspace subscriptions, generating significant FY2025 revenue.
- Google Network~12%
Ads placed on third-party websites through AdSense, AdMob, and Google Ad Manager, generating approximately $31 billion in FY2024 with revenue shared with publishers.
- Other Bets~12%
Revenue from Waymo autonomous ride-hailing, Verily health technology, hardware sales (Pixel, Nest, Fitbit), Google Play commissions, and other non-advertising sources.
Business model and strategy
Airbnb
How it makes money
Airbnb provides a marketplace on which hosts offer stays, experiences, and services and guests make reservations. The company recognizes service-fee revenue after a reservation occurs. Hosts provide the accommodations and other offerings, so gross booking value is the value of bookings on the platform, not Airbnb revenue.
Growth strategy
Airbnb's stated growth priorities are improving its core marketplace, expanding outside its largest markets, adding offerings beyond homes, and integrating AI into the app. The May 2025 release added services, rebuilt experiences, and an updated app; the May 2026 release added more trip services and boutique hotels in selected markets.
Competitive advantage
Airbnb's marketplace had more than 9 million active listings and 5.5 million hosts as of May 2026. Its scale, reviews, payments, host tools, and brand help connect supply and demand, while Booking Holdings, Expedia Group, and hotel companies remain significant competitors.
How it makes money
Alphabet makes money mainly by selling ads against user intent and attention. Google Search & other, YouTube ads and the Google Network together account for roughly three quarters of revenue. Advertisers bid in real-time auctions to appear next to queries or videos, and Google charges per click, view or conversion.
Growth strategy
Alphabet's growth plan has four parts: put Gemini into Search (AI Overviews and AI Mode), Workspace, Android and Chrome to keep users and advertisers engaged; sell AI infrastructure, TPUs and Gemini models through Google Cloud, backed by the Wiz security platform acquired in March 2026; grow subscriptions such as YouTube Premium, YouTube TV and Google One AI plans;
Competitive advantage
Alphabet's edge is a stack few rivals own end to end: default distribution through Android and Chrome, the largest pool of search-intent data, YouTube's video audience, its own TPU chips and global data centers, and frontier models from Google DeepMind.
Questions about Airbnb vs Google
Which company has higher revenue — Airbnb, Inc. or Alphabet Inc.?
Airbnb, Inc. reported $12.2B (FY2025), while Alphabet Inc. reported $402.8B (FY2025). By last reported revenue, Alphabet Inc. is the larger business, with Airbnb, Inc. reporting a smaller revenue base.
What is the market cap of Airbnb, Inc. vs Alphabet Inc.?
Airbnb, Inc.'s market capitalisation stands at $94.9B, while Alphabet Inc.'s is $4.31T. Alphabet Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Airbnb, Inc..
Which is more financially efficient — Airbnb, Inc. or Alphabet Inc.?
Airbnb, Inc. generates $1.49M / employee in revenue per employee, while Alphabet Inc. generates $2.11M / employee. Alphabet Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Airbnb, Inc. and Alphabet Inc. make money?
Airbnb, Inc. and Alphabet Inc. generate revenue in fundamentally different ways. Airbnb, Inc.: Airbnb provides a marketplace on which hosts offer stays, experiences, and services and guests make reservations. Alphabet Inc.: Alphabet makes money mainly by selling ads against user intent and attention.
Which company is valued higher relative to revenue — Airbnb, Inc. or Alphabet Inc.?
On a price-to-sales (P/S) basis, Airbnb, Inc. trades at 7.8x P/S and Alphabet Inc. at 10.7x P/S. Alphabet Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Airbnb, Inc.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Airbnb, Inc. bigger than Alphabet Inc.?
By last reported revenue, Alphabet Inc. ($402.8B (FY2025)) is the larger company compared to Airbnb, Inc. ($12.2B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Airbnb vs Google overview