Airbnb vs Apple: Revenue, Profit and Business Model
Airbnb reported $12.2B of revenue in FY2025 and $2.5B of net income. Apple reported $416.2B of revenue in FY2025 and $112B of net income.
Latest financial snapshot
Financial summary
Airbnb
Airbnb revenue increased from $1.656 billion in 2016 to $12.241 billion in 2025. The company recorded losses from 2016 through 2021 and profits from 2022 through 2025. FY2025 gross booking value of $91.273 billion represented booking value processed on the platform and was not revenue.
Apple
Apple's fiscal 2025 results describe a hardware business with software margins. Net sales rose 6 percent to $416.2 billion, net income reached $112.0 billion, and total gross margin was 46.9 percent, split between 36.8 percent on Products and 75.4 percent on Services. Services revenue of $109.2 billion, up 14 percent, is the reason the blended margin keeps rising. Cash generation is the other defining feature: operations produced $111.5 billion in fiscal 2025, and Apple returned $89.3 billion through share repurchases and $15.4 billion in dividends, after announcing a new repurchase authorization of up to $100 billion and raising the quarterly dividend to $0.26 per share in May 2025. Research and development came to $34.6 billion, 8 percent of net sales, and cash plus marketable securities stood at $132.4 billion at year end.
Revenue and profit by year
Airbnb
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $12.2B | $2.5B | 20.5% | +10.3% | Source |
| FY2024 | $11.1B | $2.6B | 23.9% | +11.9% | Source |
| FY2023 | $9.9B | $4.8B | 48.3% | +18.1% | Source |
| FY2022 | $8.4B | $1.9B | 22.5% | +40.2% | Source |
| FY2021 | $6B | -$352M | -5.9% | +77.4% | Source |
| FY2020 | $3.4B | -$4.6B | -135.7% | -29.7% | Source |
| FY2019 | $4.8B | -$674.3M | -14.0% | +31.6% | Source |
| FY2018 | $3.7B | -$16.9M | -0.5% | +42.6% | Source |
| FY2017 | $2.6B | -$70M | -2.7% | +54.7% | Source |
| FY2016 | $1.7B | -$147.3M | -8.9% | — | Source |
Apple
| Year | Revenue | Net income | Margin | Growth | Source |
|---|---|---|---|---|---|
| FY2025 | $416.2B | $112B | 26.9% | +6.4% | Source |
| FY2024 | $391B | $93.7B | 24.0% | +2.0% | Source |
| FY2023 | $383.3B | $97B | 25.3% | -2.8% | Source |
| FY2022 | $394.3B | $99.8B | 25.3% | +7.8% | Source |
| FY2021 | $365.8B | $94.7B | 25.9% | +33.3% | Source |
| FY2020 | $274.5B | $57.4B | 20.9% | +5.5% | Source |
| FY2019 | $260.2B | $55.3B | 21.2% | -2.0% | Source |
| FY2018 | $265.6B | $59.5B | 22.4% | +15.9% | Source |
| FY2017 | $229.2B | $48.4B | 21.1% | +6.3% | Source |
| FY2016 | $215.6B | $45.7B | 21.2% | — | Source |
Where the revenue comes from
Airbnb
- Reservation service fees
Not formally reported
Airbnb earns service fees from reservations for stays, experiences, and services. Revenue is recognized when the reservation occurs; gross booking value is not reported as revenue.
Apple
- iPhone~50%
iPhone net sales were $209.6B in FY2025, up 4%, and the phone is the entry point into Services, accessories, AppleCare, iCloud and App Store spending.
- Services~26%
Services covers the App Store, advertising, cloud, AppleCare, payments, media subscriptions and licensing. FY2025 net sales were $109.2B, up 14%, at a 75.4% gross margin against 36.8% for Products.
- Mac and iPad~15%
Mac net sales were $33.7B and iPad $28.0B in FY2025, driven by Apple silicon refreshes, education, creative work and enterprise adoption.
- Wearables, Home and Accessories~9%
Apple Watch, AirPods, Vision Pro, home devices and accessories were $35.7B in FY2025, down 4%, and they deepen iPhone attachment.
Business model and strategy
Airbnb
How it makes money
Airbnb provides a marketplace on which hosts offer stays, experiences, and services and guests make reservations. The company recognizes service-fee revenue after a reservation occurs. Hosts provide the accommodations and other offerings, so gross booking value is the value of bookings on the platform, not Airbnb revenue.
Growth strategy
Airbnb's stated growth priorities are improving its core marketplace, expanding outside its largest markets, adding offerings beyond homes, and integrating AI into the app. The May 2025 release added services, rebuilt experiences, and an updated app; the May 2026 release added more trip services and boutique hotels in selected markets.
Competitive advantage
Airbnb's marketplace had more than 9 million active listings and 5.5 million hosts as of May 2026. Its scale, reviews, payments, host tools, and brand help connect supply and demand, while Booking Holdings, Expedia Group, and hotel companies remain significant competitors.
Apple
How it makes money
Apple sells hardware at premium prices and keeps the software, distribution and payment layers on top of it. The iPhone is the entry point, at $209.6 billion of fiscal 2025 net sales, and it pulls customers into iOS, iCloud storage plans, App Store purchases, AppleCare and accessories.
Growth strategy
Growth now comes from monetizing an installed base of more than 2.5 billion devices rather than from unit growth alone. Services rose 14 percent to $109.2 billion in fiscal 2025 on the App Store, advertising, iCloud, AppleCare, payments and subscription media, and Apple packages them through the Apple One bundle.
Competitive advantage
Apple's advantage comes from owning the parts other phone makers buy. It designs its own silicon, the A20 Pro in iPhone 18 Pro and the M5 in Mac and iPad Pro, plus the operating systems, the app store, the payment layer and the retail channel, so hardware, software and services are tuned to each other.
Questions about Airbnb vs Apple
Which company has higher revenue — Airbnb, Inc. or Apple Inc.?
Airbnb, Inc. reported $12.2B (FY2025), while Apple Inc. reported $416.2B (FY2025). By last reported revenue, Apple Inc. is the larger business, with Airbnb, Inc. reporting a smaller revenue base.
What is the market cap of Airbnb, Inc. vs Apple Inc.?
Airbnb, Inc.'s market capitalisation stands at $94.9B, while Apple Inc.'s is $4.98T. Apple Inc. carries the higher market valuation, reflecting investors' expectations of its future earnings power relative to Airbnb, Inc..
Which is more financially efficient — Airbnb, Inc. or Apple Inc.?
Airbnb, Inc. generates $1.49M / employee in revenue per employee, while Apple Inc. generates $2.51M / employee. Apple Inc. shows higher revenue efficiency per headcount, though this reflects business model differences — capital-light software companies routinely outperform labour-intensive manufacturers on this metric.
How do Airbnb, Inc. and Apple Inc. make money?
Airbnb, Inc. and Apple Inc. generate revenue in fundamentally different ways. Airbnb, Inc.: Airbnb provides a marketplace on which hosts offer stays, experiences, and services and guests make reservations. Apple Inc.: Apple sells hardware at premium prices and keeps the software, distribution and payment layers on top of it.
Which company is valued higher relative to revenue — Airbnb, Inc. or Apple Inc.?
On a price-to-sales (P/S) basis, Airbnb, Inc. trades at 7.8x P/S and Apple Inc. at 12.0x P/S. Apple Inc. commands a higher revenue multiple, typically indicating that investors expect faster growth or higher future margins compared to Airbnb, Inc.. A higher multiple is not inherently better — it may also signal that the stock is priced for perfection.
Is Airbnb, Inc. bigger than Apple Inc.?
By last reported revenue, Apple Inc. ($416.2B (FY2025)) is the larger company compared to Airbnb, Inc. ($12.2B (FY2025)). Revenue scale is one dimension of size — market capitalisation, employee count, and geographic reach are also relevant depending on the context.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Airbnb vs Apple overview