Adidas vs TCS: Founders, CEOs and History
Adidas was founded in 1949 by Adolf Dassler and is led by Bjørn Gulden. TCS was founded in 1968 by J.R.D. Tata, F.C. Kohli and is led by K Krithivasan.
Company facts
Founders
Adidas
Adolf Dassler
Adolf Dassler was the sole founder of Adidas. He developed sport-specific footwear, sought athlete feedback, and registered the Adidas company and 3-Stripes footwear in 1949.
TCS
J.R.D. Tata
J.R.D. Tata was chairman of Tata Sons from 1938 to 1991. Under his leadership the group set up Tata Computer Centre in 1968, which became Tata Consultancy Services, initially to provide data-processing and management-consultancy services to Tata companies.
F.C. Kohli
Faqir Chand Kohli (1924-2020) moved from Tata Electric Companies to lead TCS in 1969 and served as its first general manager and later CEO until 1996.
CEOs and their tenures
Adidas
- Robert Louis-Dreyfus1993–2001
CEO
He led Adidas through its 1990s restructuring and transition to a publicly listed sporting-goods group.
Source - Herbert Hainer2001–2016
CEO
During his tenure Adidas expanded its brand portfolio and grew its global footwear and apparel business.
Source - Kasper Rørsted2016–2022
CEO
Under Rørsted's leadership from 2016 to 2022, Adidas doubled its North American market share and expanded annual e-commerce sales from €1 billion to over €4 billion.
Source - Bjørn Gulden2023–present
CEO
Adidas reported 2025 sales of ~$28 billion (EUR24.811 billion) and attributable net income of ~$1.51 billion (EUR1.340 billion) during his tenure. His appointment was extended through 2030.
Source
TCS
- F. C. Kohli1969–1996
Co-founder and First CEO
By the time Kohli stepped down from executive responsibility in 1996, TCS-trained programmers numbered in the hundreds of thousands and had helped launch India's broader IT-export industry, earning Kohli the title 'Father of the Indian IT Industry' and India's…
Source - N. Chandrasekaran2009–2017
CEO
He became chairman of Tata Sons in February 2017 and also chairs TCS's board and Air India.
Source - Rajesh Gopinathan2017–2023
CEO and Managing Director
Under Gopinathan, TCS shares nearly tripled, revenue almost doubled, and profit rose about 60% over his six-year tenure -- one of the strongest CEO track records in Indian corporate history.
Source - K. Krithivasan2023–present
CEO and Managing Director
Under Krithivasan, TCS crossed $30 billion in annual revenue in FY2026 and grew its annualized AI revenue run rate to $2.6 billion by Q1 FY2027, even as dollar revenue was roughly flat amid weak discretionary IT spending.
Source
Timeline: Adidas and TCS side by side
1924Adidas
Dassler Brothers Shoe Factory Established
Adolf and Rudolf Dassler established the predecessor shoe business in Herzogenaurach.
1936Adidas
Jesse Owens Wears Dassler Shoes
Jesse Owens competed in Dassler track shoes while winning four gold medals at the Berlin Olympics.
1949Adidas
Adidas Registered
Adolf Adi Dassler registered Adidas in Herzogenaurach after separating from Rudolf, who founded Puma.
1954Adidas
World Cup Boot Breakthrough
West Germany won the 1954 World Cup wearing Adidas boots with replaceable studs.
1968TCS
TCS is founded
Tata Consultancy Services begins inside the Tata Group.
1969TCS
F.C. Kohli Joins as First CEO
F.C. Kohli is brought in on deputation to lead TCS, then a 10-consultant operation, and begins building an industrial, assembly-line approach to software delivery.
1970Adidas
Telstar World Cup Match Ball
Adidas supplied the Telstar as the official match ball for the 1970 FIFA World Cup.
1993Adidas
Robert Louis-Dreyfus Becomes CEO
Robert Louis-Dreyfus became CEO and led a restructuring of Adidas.
1995Adidas
Adidas Lists Publicly
Adidas completed its public listing in Frankfurt under Robert Louis-Dreyfus.
1997Adidas
Salomon Group Acquisition
Adidas acquired Salomon Group, adding winter sports equipment and TaylorMade golf.
2001TCS
CMC Limited Stake Acquired
TCS acquires a majority stake in CMC Limited from the Government of India, adding systems-integration and public-sector technology capability.
2001TCS
TCS Crosses $1 Billion in Revenue
TCS becomes the first Indian IT services company to cross $1 billion in annual revenue, cementing its position as an industry leader.
2004TCS
TCS lists publicly
TCS completes its IPO and becomes one of India's most important listed technology companies.
2006Adidas
Reebok Acquisition Completed
Adidas completed its $3.8 billion acquisition of Reebok.
2009TCS
TCS crosses major global scale thresholds
TCS expands globally across industries and delivery centers under new then-CEO N. Chandrasekaran.
2013TCS
N. Chandrasekaran Becomes CEO
Chandrasekaran becomes CEO, leading TCS through a period of rapid international expansion before his 2017 elevation to Tata Sons chairman.
2020TCS
F.C. Kohli Passes Away
F.C. Kohli, TCS co-founder and first CEO, dies at age 96, having lived to see the company he helped build become one of the worlds largest IT services firms.
2021Adidas
Reebok Divestiture Agreement
Adidas agreed to sell Reebok to Authentic Brands Group for total consideration of up to $2.37 billion (EUR2.1 billion).
2022Adidas
Ye Partnership Terminated
Adidas terminated its partnership with Ye and stopped production of Yeezy branded products.
2023Adidas
Bjørn Gulden Becomes CEO
Bjørn Gulden became Adidas CEO on January 1, 2023.
2023TCS
K. Krithivasan becomes CEO
K. Krithivasan becomes CEO and managing director of TCS, succeeding Rajesh Gopinathan.
2025Adidas
Record 2025 Sales
Adidas reported sales of ~$28 billion (EUR24.811 billion) and attributable net income of ~$1.51 billion (EUR1.340 billion) for 2025.
2026TCS
FY2026 revenue is reported
TCS reports FY2026 revenue of $30.017B and net margin of 19.8%.
2026TCS
Q1 FY2027 AI run-rate grows
TCS reports Q1 FY2027 revenue of $7.624B and annualized AI revenue of $2.6B.
2026TCS
Tata Sons chairman succession opens
On August 12, 2026, N. Chandrasekaran said he would not seek another term as Tata Sons chairman after February 2027; TCS shares fell about 4% on the news.
Acquisitions
Adidas
- Runtastic2015$240M
- Five Ten2011$25M
- Reebok2006$3.8B
- Salomon Group1997$1.4B
TCS
- W12 Studios2018Undisclosed
- Citigroup Global Services2008$505M
- CMC Limited2001Undisclosed
Questions about Adidas vs TCS
Who is the CEO of Adidas AG and Tata Consultancy Services Limited?
Adidas AG is led by Bjørn Gulden and Tata Consultancy Services Limited is led by K Krithivasan. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Adidas AG founded vs Tata Consultancy Services Limited?
Adidas AG was founded in 1949 — 19 years before Tata Consultancy Services Limited, which was founded in 1968. Adidas AG's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Tata Consultancy Services Limited.
How many employees does Adidas AG have compared to Tata Consultancy Services Limited?
Adidas AG employs approximately 64,938 people, while Tata Consultancy Services Limited employs approximately 593,798. Tata Consultancy Services Limited has the larger workforce at 593,798 employees, compared to Adidas AG's 64,938. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Adidas AG and Tata Consultancy Services Limited headquartered?
Adidas AG is headquartered in Germany and Tata Consultancy Services Limited is headquartered in India. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Adidas AG and Tata Consultancy Services Limited?
Adidas AG was founded by Adolf Dassler. Tata Consultancy Services Limited was founded by J.R.D. Tata, F.C. Kohli.
Which company has a longer operating history — Adidas AG or Tata Consultancy Services Limited?
Adidas AG has been operating for approximately 77 years, making it the more established of the two companies. Tata Consultancy Services Limited has been in operation for around 58 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Adidas vs TCS overview