Adidas vs Apple: Founders, CEOs and History
Adidas was founded in 1949 by Adolf Dassler and is led by Bjørn Gulden. Apple was founded in 1976 by Steve Jobs, Steve Wozniak, Ronald Wayne and is led by John Ternus.
Company facts
Founders
Adidas
Adolf Dassler
Adolf Dassler was the sole founder of Adidas. He developed sport-specific footwear, sought athlete feedback, and registered the Adidas company and 3-Stripes footwear in 1949.
Apple
Steve Jobs
Apple Computer was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne, who sold his 10% stake back to his partners for $800 twelve days later.
Steve Wozniak
Steve Wozniak co-founded Apple and supplied the engineering foundation for its early success. He designed the Apple I as a working personal-computer board and then created the Apple II, the product that transformed Apple into a real company.
Ronald Wayne
Ronald Wayne co-founded Apple in 1976 but exited the partnership after only days, selling his stake back to Jobs and Wozniak.
CEOs and their tenures
Adidas
- Robert Louis-Dreyfus1993–2001
CEO
He led Adidas through its 1990s restructuring and transition to a publicly listed sporting-goods group.
Source - Herbert Hainer2001–2016
CEO
During his tenure Adidas expanded its brand portfolio and grew its global footwear and apparel business.
Source - Kasper Rørsted2016–2022
CEO
Under Rørsted's leadership from 2016 to 2022, Adidas doubled its North American market share and expanded annual e-commerce sales from €1 billion to over €4 billion.
Source - Bjørn Gulden2023–present
CEO
Adidas reported 2025 sales of ~$28 billion (EUR24.811 billion) and attributable net income of ~$1.51 billion (EUR1.340 billion) during his tenure. His appointment was extended through 2030.
Source
Apple
- John Sculley1983–1993
CEO
Sculley, a Wharton MBA who had built his reputation running Pepsi's marketing organization, was recruited to Apple in 1983 after Steve Jobs asked him, 'Do you want to sell sugar water for the rest of your life, or do you want to change the world?' Apple paid h…
Source - Gil Amelio1996–1997
CEO
Amelio built his reputation as a corporate turnaround specialist at Rockwell International and then as CEO of National Semiconductor, where he was credited with transforming it from a struggling third-tier chipmaker into a more respected competitor, before joi…
Source - Steve Jobs1997–2011
CEO
Jobs enrolled at Reed College but dropped out after six months, later working as a video-game designer at Atari before he and Steve Wozniak founded Apple Computer in the Jobs family garage in 1976, funding the venture by selling Jobs's Volkswagen van and Wozni…
Source - Tim Cook2011–2026
CEO
Cook earned an industrial-engineering degree from Auburn University and an MBA from Duke's Fuqua School of Business, then spent 12 years at IBM's personal-computer business before serving as COO of the reseller division at Intelligent Electronics and briefly a…
Source - John Ternus2026–present
CEO
Before becoming CEO, Ternus was Apple's senior vice president of Hardware Engineering, the group responsible for the engineering of Apple's devices. Cook described his contributions to Apple as spanning 25 years when the succession was announced.
Source
Timeline: Adidas and Apple side by side
1924Adidas
Dassler Brothers Shoe Factory Established
Adolf and Rudolf Dassler established the predecessor shoe business in Herzogenaurach.
1936Adidas
Jesse Owens Wears Dassler Shoes
Jesse Owens competed in Dassler track shoes while winning four gold medals at the Berlin Olympics.
1949Adidas
Adidas Registered
Adolf Adi Dassler registered Adidas in Herzogenaurach after separating from Rudolf, who founded Puma.
1954Adidas
World Cup Boot Breakthrough
West Germany won the 1954 World Cup wearing Adidas boots with replaceable studs.
1970Adidas
Telstar World Cup Match Ball
Adidas supplied the Telstar as the official match ball for the 1970 FIFA World Cup.
1976Apple
Apple is founded by Steve Jobs, Steve Wozniak, and Ronald Wayne, turning an early personal-computer board into a company with a product and a market.
Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple in 1976, when personal computing was still a hobbyist market.
1977Apple
The Apple II launches and gives the young company an expandable personal computer for schools, homes, and small businesses.
The Apple II turned a garage project into a business. Color graphics, expansion slots and a consumer-friendly design carried it into schools, homes and small offices, giving Apple a revenue base years before the Macintosh.
1980Apple
Apple completes its initial public offering in December 1980, raising capital and turning personal computing into a public-market story.
The December 1980 IPO gave Apple public-market capital and made personal computing look like a serious commercial category. It also raised the pressure to professionalize management, distribution and product planning as the company outgrew its founding team.
1984Apple
The Macintosh introduces a graphical interface and mouse-driven computing to a broad audience at a $2,495 launch price.
The Macintosh brought a graphical interface and a mouse to a mass-market computer and defined Apple's design identity.
1993Adidas
Robert Louis-Dreyfus Becomes CEO
Robert Louis-Dreyfus became CEO and led a restructuring of Adidas.
1995Adidas
Adidas Lists Publicly
Adidas completed its public listing in Frankfurt under Robert Louis-Dreyfus.
1997Adidas
Salomon Group Acquisition
Adidas acquired Salomon Group, adding winter sports equipment and TaylorMade golf.
1997Apple
Apple completes the NeXT acquisition, bringing Steve Jobs back and supplying the operating-system foundation for the years that followed.
Apple's NeXT acquisition brought Steve Jobs back when the company was financially weak and unfocused.
2001Apple
Apple introduces the iPod on October 23, 2001, a 5GB music player priced at $399 that held about 1,000 songs.
The iPod put a hard-drive music library in a pocket at $399 and went on sale on November 10, 2001.
2006Adidas
Reebok Acquisition Completed
Adidas completed its $3.8 billion acquisition of Reebok.
2007Apple
The iPhone is introduced as a phone, widescreen iPod, and internet communicator, moving Apple into the center of mobile computing.
The iPhone moved Apple into mobile computing and shifted the company's center of gravity away from the Mac. It also created the hardware base that later supported services, accessories and developer economics.
2008Apple
The App Store opens with 500 apps, creating a controlled software marketplace that becomes a major Services pillar.
The App Store launched with 500 apps and gave iPhone owners a single, controlled way to install third-party software.
2011Apple
Tim Cook becomes chief executive on August 24, 2011, after Steve Jobs resigns and the board names Cook to succeed him.
Apple's board named Tim Cook chief executive on August 24, 2011, when Steve Jobs resigned and recommended the succession plan be carried out.
2014Apple
Apple agrees to acquire Beats Music and Beats Electronics for $3 billion, its largest deal.
Apple agreed to buy Beats Music and Beats Electronics for a total of $3 billion, about $2.6 billion in purchase price plus roughly $400 million vesting over time, and brought in founders Jimmy Iovine and Dr. Dre.
2020Apple
Apple announces the Mac transition to Apple silicon, deepening control over performance, power efficiency, and software optimization.
Apple began moving Mac computers off Intel processors and onto its own M-series chips in 2020.
2021Adidas
Reebok Divestiture Agreement
Adidas agreed to sell Reebok to Authentic Brands Group for total consideration of up to $2.37 billion (EUR2.1 billion).
2022Adidas
Ye Partnership Terminated
Adidas terminated its partnership with Ye and stopped production of Yeezy branded products.
2023Adidas
Bjørn Gulden Becomes CEO
Bjørn Gulden became Adidas CEO on January 1, 2023.
2024Apple
Vision Pro launches at $3,499 and gives Apple a shipping platform for spatial interfaces, sensors, and custom silicon.
Vision Pro gave Apple a live platform for spatial interfaces, eye and hand input, high-resolution displays and custom chips.
2025Adidas
Record 2025 Sales
Adidas reported sales of ~$28 billion (EUR24.811 billion) and attributable net income of ~$1.51 billion (EUR1.340 billion) for 2025.
2026Apple
John Ternus becomes chief executive on September 1, 2026, and Tim Cook becomes executive chairman.
John Ternus, Apple's senior vice president of Hardware Engineering, became chief executive on September 1, 2026, and Tim Cook became executive chairman after 15 years as CEO.
Acquisitions
Adidas
- Runtastic2015$240M
- Five Ten2011$25M
- Reebok2006$3.8B
- Salomon Group1997$1.4B
Questions about Adidas vs Apple
Who is the CEO of Adidas AG and Apple Inc.?
Adidas AG is led by Bjørn Gulden and Apple Inc. is led by John Ternus. Both serve as the top executive responsible for the company's strategy, operations, and financial performance.
When was Adidas AG founded vs Apple Inc.?
Adidas AG was founded in 1949 — 27 years before Apple Inc., which was founded in 1976. Adidas AG's longer operating history gives it a deeper track record but also potentially more institutional inertia compared to the younger Apple Inc..
How many employees does Adidas AG have compared to Apple Inc.?
Adidas AG employs approximately 64,938 people, while Apple Inc. employs approximately 166,000. Apple Inc. has the larger workforce at 166,000 employees, compared to Adidas AG's 64,938. A higher headcount does not necessarily imply greater efficiency — it often reflects differences in business model (e.g., manufacturing vs. software).
Where are Adidas AG and Apple Inc. headquartered?
Adidas AG is headquartered in Germany and Apple Inc. is headquartered in United States. Their different home markets mean they may face different regulatory frameworks, tax regimes, and currency exposure.
Who founded Adidas AG and Apple Inc.?
Adidas AG was founded by Adolf Dassler. Apple Inc. was founded by Steve Jobs, Steve Wozniak, Ronald Wayne.
Which company has a longer operating history — Adidas AG or Apple Inc.?
Adidas AG has been operating for approximately 77 years, making it the more established of the two companies. Apple Inc. has been in operation for around 50 years. A longer operating history often signals greater institutional resilience and brand recognition, though it can also mean slower adaptation to new market conditions.
Figures come from each company's filings and the sources linked beside them. Amounts reported in another currency are shown in US dollars at an approximate rate and marked with ~. Back to the Adidas vs Apple overview