Zantigo Mexican Restaurant Assets
1986
$18M
Why
Acquired 82 Zantigo fast-casual Mexican restaurants across the American Midwest prior to KFC's acquisition by PepsiCo.
Impact
Provided high-volume drive-thru real estate locations that were converted into prime KFC franchise locations.
Outcome
Accelerated KFC's Midwest restaurant density and informed PepsiCo's subsequent tri-branding strategy (KFC, Taco Bell, Pizza Hut).