Yi He

Yi He holds a highly unique, deeply operational background in media, user psychology, and aggressive cryptocurrency marketing. Having previously served as a prominent television presenter and subsequently as an incredibly successful Vice President of User Operations at OKCoin, this intense background in managing complex consumer ecosystems and massive-scale brand strategy provided the exact executive leverage required to aggressively launch the Binance empire.

Yi He is a highly prominent Chinese entrepreneur and the massively influential co-founder and Co-CEO of Binance, the absolute largest cryptocurrency exchange in global history. Operating as a deeply strategic, highly visionary executive, she aggressively partnered with Changpeng Zhao (CZ) in 2017 to launch the platform. From the very inception of the company, Yi He fundamentally orchestrated Binance's massive global expansion, completely dominating the industry's marketing, brand positioning, and hyper-aggressive user acquisition strategies. Furthermore, she aggressively spearheaded Binance Labs, the company's massive multi-billion dollar venture capital arm, ruthlessly allocating capital to strategically acquire and scale foundational Web3 infrastructure. Her incredibly sharp, deeply intuitive leadership completely cemented Binance's absolute monopoly over the digital asset trading ecosystem.