Yi He

Yi He grew up in Sichuan Province and worked as a television host before joining OKCoin as a vice president, where she hired Zhao as CTO in 2014. She was later a vice president at video company Yixia Technology, then co-founded Binance in 2017.

Yi He co-founded Binance with Changpeng Zhao in 2017 and became co-CEO alongside Richard Teng on December 3, 2025. For most of Binance's history she ran the parts users see: marketing, brand, community and customer service, as the exchange grew from launch to more than 300 million registered users. She also led Binance Labs, the venture arm that backed early-stage crypto projects, until it was renamed YZi Labs in January 2025 and became a family office for her and Zhao. In 2026 she became the first crypto-native executive on Fortune's Most Powerful Women in Business list.

Yi He was born in 1986.