Founder Profile
William 'Bill' Martin
Last reviewed: 2026 · By Swet Parvadiya
Background
William 'Bill' Martin was Carlyle Fraser's business partner in the founding of Genuine Parts Company. He partnered with Fraser to purchase Motor Parts Depot in 1928 and establish the company's early operations. Martin's business partnership with Fraser was instrumental in securing the initial capital and operational expertise needed to launch the venture.
Founding Story
William 'Bill' Martin was a business partner of Carlyle Fraser and co-founder of Genuine Parts Company in 1928. Martin partnered with Fraser to purchase Motor Parts Depot for $40,000 and establish the renamed Genuine Parts Company in Atlanta, Georgia. His business acumen and partnership with Fraser provided the operational and financial foundation for the company's launch during the early automobile era. Martin's role in the founding partnership helped establish the collaborative business approach that would later define GPC's relationships with independent store owners and suppliers.