Founder Profile
Takeo Fujisawa
Last reviewed: October 2026 · By Swet Parvadiya
Who is Takeo Fujisawa?
Takeo Fujisawa is a founder of Honda Motor Co., Ltd., which was founded in 1948 with Soichiro Honda.
- Company founded
- Honda Motor Co., Ltd.
- Founded
- 1948
- Co-founders
- Soichiro Honda
Background
Businessman and master marketer.
Founding Story
Takeo Fujisawa co-founded Honda in 1949, serving as the absolute perfect business counterpart to Soichiro Honda's engineering obsession. While Honda stayed in the factory designing engines, Fujisawa built the massive, highly aggressive dealer networks and orchestrated the legendary 'You meet the nicest people on a Honda' marketing campaign that completely changed the global perception of motorcycles.
Takeo Fujisawa was born in 1910.
Fujisawa was born on November 10, 1910 and died on December 30, 1988. He ran the financial side of the company while Soichiro Honda handled engineering and product development.