Founder Profile
Norman B. Larsen
Last reviewed: September 2026 · By Swet Parvadiya
Background
Norman B. Larsen possessed an incredibly rigorous, deeply practical background in advanced industrial chemistry, complex aerospace corrosion prevention, and massive-scale chemical manufacturing. Operating as a fiercely dedicated scientist who deeply understood the incredibly high stakes of Cold War military contracting and advanced missile maintenance, this intensely technical foundation provided the exact chemical mastery required to successfully pioneer the incredibly massive WD-40 formulation.
Founding Story
Norman B. Larsen was an absolutely legendary American industrial chemist, fiercely visionary chemical engineer, and the profoundly influential founding patriarch fundamentally responsible for inventing the highly revolutionary WD-40 formula. Operating as the incredibly dedicated founder of the Rocket Chemical Company in San Diego in 1953, Larsen aggressively sought to create a massively effective rust-prevention solvent to protect the highly sensitive outer skin of the Atlas Missile from catastrophic corrosion. By relentlessly experimenting with incredibly complex chemical mixtures, he famously perfected the 'Water Displacement, 40th formula' (WD-40). His absolutely rigorous scientific leadership completely revolutionized aerospace maintenance and global consumer hardware. His massive chemical execution permanently established the absolute historic bedrock for the globally ubiquitous, multi-million dollar WD-40 monopoly.