Founder Profile
Joshua Reeves
Last reviewed: October 2026 · By Swet Parvadiya
Who is Joshua Reeves?
Joshua Reeves is a founder of Gusto (ZenPayroll, Inc.), which was founded in 2011 with Tomer London and Edward Kim.
- Company founded
- Gusto (ZenPayroll, Inc.)
- Founded
- 2011
- Co-founders
- Tomer London and Edward Kim
Background
Stanford electrical engineering graduate who co-founded an earlier startup before ZenPayroll.
Founding Story
Josh Reeves co-founded ZenPayroll, now Gusto, in 2011 and has been CEO ever since. He led the 2015 rebrand and expansion into benefits, the 2021 Series E, the 2025 Guideline acquisition and the company's growth past $1 billion in revenue in early 2026. He is known for a values-driven culture, including Gusto's shoes-off office tradition, and has said he spends little time thinking about an IPO. (Exact birth year remains publicly undisclosed).
Sources
This profile does not yet cite a source specific to Joshua Reeves. The sources below document the company company rather than the person, so check them against the claims above.
- TechCrunch: Gusto hits $1B revenue (May 2026) (Gusto (ZenPayroll, Inc.))
- TechCrunch: Gusto paid ~$600M to acquire Guideline (Oct 2025) (Gusto (ZenPayroll, Inc.))