Founder Profile
Jairaj Sethi
Last reviewed: September 2026 · By Swet Parvadiya
Background
Jairaj Sethi possessed an incredibly rigorous, deeply technical background in advanced computer science, complex payment API integration, and massive-scale web application infrastructure. Operating as a fiercely capable backend developer who possessed deep expertise in optimizing highly secure, high-volume digital transactions, this intensely technical foundation provided the exact engineering leverage required to successfully co-found the incredibly massive Substack technology platform.
Founding Story
Jairaj Sethi is a highly astute software engineer, fiercely pragmatic digital operator, and the profoundly influential CTO and technical co-founder fundamentally responsible for programming the incredibly complex infrastructural bedrock of the massive Substack publishing platform. Operating as an incredibly talented lead developer at Kik alongside Chris Best, Sethi aggressively spearheaded the highly complex backend engineering required to seamlessly host, distribute, and monetize millions of independent newsletters. By relentlessly building highly scalable, incredibly secure payment pipelines integrated directly with Stripe, his absolutely rigorous technical execution completely guaranteed the platform's flawless operational survival. His massive engineering legacy permanently established the technical foundation of the highly lucrative Substack ecosystem.