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Founder Profile

Grand Metropolitan Board

Last reviewed: October 2026 · By Swet Parvadiya

Who is Grand Metropolitan Board?

Grand Metropolitan Board is a founder of Diageo plc, which was founded in 1997 with Arthur Guinness.

Company founded
Diageo plc
Founded
1997
Co-founders
Arthur Guinness

Background

Grand Metropolitan grew from Maxwell Joseph's London hotel business into a food, drinks and retail conglomerate. Its 1987 purchase of Heublein brought Smirnoff into the group, and its International Distillers & Vintners arm owned Baileys and J&B, the spirits base it contributed to Diageo in 1997.

Founding Story

Grand Metropolitan was built by hotelier Maxwell Joseph in post-war London and expanded through acquisitions into hotels, pubs, food and drinks. It bought International Distillers & Vintners (Baileys, J&B), acquired Heublein in 1987, giving it Smirnoff, and bought Pillsbury, owner of Burger King, in 1989. In 1997 Grand Met merged with Guinness to form Diageo; the new group later sold the food and restaurant businesses to focus on beverage alcohol. (Exact birth year remains publicly undisclosed).

Sources

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