Nu Holdings Ltd. vs Revolut Ltd: Strategic Comparison

This in-depth comparison examines Nu Holdings Ltd. and Revolut Ltd across revenue, market value, business model, competitive positioning, and long-term growth strategy. Whether you are researching Nu Holdings Ltd. on its own, evaluating Revolut Ltd, or weighing the two companies side by side, the breakdown below highlights where each company leads and where the gap between Nu Holdings Ltd. and Revolut Ltd is widest.

On the headline numbers, annual revenue is $15.8B (FY2025) for Nu Holdings Ltd. and ~$5.9B (FY2025) for Revolut Ltd, while their respective market capitalizations stand at $66.3B and N/A. Nu Holdings Ltd. is headquartered in Brazil and Revolut Ltd in United Kingdom, and those different home markets shape how each company competes.

Nu Holdings Ltd.: Nu Holdings is a Cayman Islands-incorporated holding company headquartered in São Paulo that runs Nubank, Latin America's largest digital bank by customers. It ended Q2 2026 with 139 million customers, almost 118 million of them in Brazil, and said it had become the largest digital bank in Mexico with 16 million customers after launching its Mexican bank in August 2026. Its shares trade on the NYSE as NU, with BDRs on Brazil's B3 as ROXO34. The company is headquartered in São Paulo, Brazil.

Revolut Ltd: Revolut began as a cheaper way to spend abroad and became one of the largest digital banks in the world. Its app combines everyday accounts, cards, multi-currency transfers, savings, investing, crypto, credit and business banking. By the end of 2025 it served 68.3 million retail customers and 767,000 businesses, and it has said it passed 70 million customers in 2026. The company is headquartered in London, United Kingdom.

Nu Holdings Ltd. and Revolut Ltd pursue distinct approaches to generating revenue, and understanding how each company operates is the foundation of any fair comparison between Nu Holdings Ltd. and Revolut Ltd.

Nu Holdings Ltd. business model: Nubank earns revenue mainly from interest on credit card balances, personal loans, payroll and secured loans, and from yield on the securities it buys with customer deposits. Fee and commission income adds interchange on card spending, late fees, and commissions from insurance, investments and marketplace sales. The model depends on acquiring customers cheaply (largely by word of mouth), serving them through an app at a low monthly cost, and then raising average revenue per active customer (ARPAC, about $15 a month in Q4 2025) by cross-selling credit, savings, investment and insurance products.

Revolut Ltd business model: Revolut runs a freemium model. The Standard account is free; paid plans (Plus, Premium, Metal and Ultra, roughly £3.99 to £55 a month in the UK) add higher limits, insurance and travel perks. Revenue comes from several roughly balanced streams. In 2025, card payments brought in about $1.32 billion (£1.0 billion), interest income ~$1.29 billion (£974 million), subscriptions ~$935 million (£708 million), wealth (stocks, crypto, commodities) ~$875 million (£663 million) and foreign exchange ~$800 million (£606 million). Revolut Business adds account fees, card and merchant acquiring income, and a growing lending book reached ~$2.9 billion (£2.2 billion) in 2025.

The durability of a company's moat often decides long-term winners. Here is how the competitive advantages of Nu Holdings Ltd. stack up against those of Revolut Ltd.

Nu Holdings Ltd. competitive advantage: Nubank's edge is cost and scale. It runs without branches, reported a cost to serve below $1 per active customer per month and a record efficiency ratio of 19.9% in Q4 2025, and gains most new customers through referrals. Transaction and deposit data from more than 130 million customers feed its underwriting models, and that data advantage grows as more Brazilians use Nubank as their primary account.

Revolut Ltd competitive advantage: Revolut's edge is product breadth delivered on in-house technology at low cost. One app covers spending, FX in 30+ currencies, savings, investing, crypto, credit and business banking, so customers can consolidate several providers. Eleven product lines each passed roughly $132 million (£100 million) of revenue in 2025, which gives Revolut a diversified income base that single-product rivals like Wise or Robinhood lack.

Future prospects matter as much as current results. The growth strategies below explain how Nu Holdings Ltd. and Revolut Ltd each plan to expand from here.

Nu Holdings Ltd. growth strategy: Nubank is growing by deepening products for existing customers (secured and payroll loans, investments, insurance, small-business banking), scaling Mexico after its 2026 bank launch and Colombia, and entering the US through a sponsor bank while its national bank charter is finalized.

Revolut Ltd growth strategy: Revolut grows by entering new countries with a core multi-currency account, then adding local licences, credit and wealth products. Its September 2025 plan committed $13 billion over five years, including about $4 billion in the UK, and aimed at 100 million customers by mid-2027. In 2026 it is focused on UK lending after the full licence, a US bank charter, Latin America (Mexico, Colombia, Peru) and India.

A closer look at the financial trajectory of Nu Holdings Ltd. and Revolut Ltd rounds out the comparison.

Nu Holdings Ltd.: Nubank turned its first annual profit in 2023 ($1.03 billion on $8.03 billion revenue) and has scaled fast since. Under IFRS it reported FY2024 revenue of $11.52 billion and net income of $1.97 billion, then FY2025 revenue of $15.77 billion and net income of $2.87 billion. Using its newer managerial P&L, it reported Q4 2025 revenue of $4.9 billion and net income of $895 million with a 33% ROE. In Q2 2026, gross revenue rose 39% to $5.88 billion and net income reached $1.061 billion, up 49% FX-neutral, with a record 33% return on equity. Nubank (Nu Holdings Ltd.) is the absolute largest digital neobank in the world outside of Asia, commanding a massive market valuation generally exceeding $50 billion.

Revolut Ltd: Revolut's growth has compounded quickly. Revenue rose from ~$1.22 billion (£923 million) in 2022 to ~$2.38 billion (£1.8 billion) in 2023, ~$4.09 billion (£3.1 billion) in 2024 and ~$5.94 billion (£4.5 billion) in 2025. Profit before tax went from ~$578 million (£438 million) (2023) to about $1.45 billion (£1.1 billion) (2024) and ~$2.24 billion (£1.7 billion) (2025), with net profit of about $1.72 billion (£1.3 billion) in 2025. Interest income grew only 23% in 2025, slower than other lines, while subscriptions rose 67% and cards 45%, so the mix is moving away from rate-driven income. Revolut is a highly disruptive British financial technology company offering global banking services, sustaining a massive private market valuation estimated at over $33 billion.