Berkshire Hathaway Inc. vs The Procter & Gamble Company: Strategic Comparison

This in-depth comparison examines Berkshire Hathaway Inc. and The Procter & Gamble Company across revenue, market value, business model, competitive positioning, and long-term growth strategy. Whether you are researching Berkshire Hathaway Inc. on its own, evaluating The Procter & Gamble Company, or weighing the two companies side by side, the breakdown below highlights where each company leads and where the gap between Berkshire Hathaway Inc. and The Procter & Gamble Company is widest.

On the headline numbers, Berkshire Hathaway Inc. reports annual revenue of $371.4B against $84.3B for The Procter & Gamble Company, while their respective market capitalizations stand at $1.05T and $390.0B. Berkshire Hathaway Inc. is headquartered in United States and The Procter & Gamble Company operates from United States, and those different home markets shape how each company competes.

Berkshire Hathaway Inc.: Berkshire began as a textile company and became a holding company after Warren Buffett gained control in 1965. The modern company is a collection of operating businesses and investments bound by decentralized management, conservative financing, and a long-term shareholder culture.

The Procter & Gamble Company: P&G does not just sell household products; it helped invent the operating system for modern consumer goods. The 1931 brand management model, the proof-led advertising style of Ivory, the technical innovation behind Tide and Pampers, and the focused brand portfolio all still shape how the company competes.

Berkshire Hathaway Inc. and The Procter & Gamble Company pursue distinct approaches to generating revenue, and understanding how each company operates is the foundation of any fair comparison between Berkshire Hathaway Inc. and The Procter & Gamble Company.

Berkshire Hathaway Inc. business model: Berkshire makes money through insurance underwriting and float investment, freight rail, regulated utilities and energy infrastructure, industrial manufacturing, wholesale distribution, retail, services, and a large portfolio of equity and fixed-income investments.

The Procter & Gamble Company business model: P&G makes money by selling branded daily-use consumer products across fabric care, home care, baby care, feminine care, family care, beauty, grooming, and health care. The model depends on product superiority, marketing, retail execution, premiumization, productivity, and repeat purchase.

The durability of a company's moat often decides long-term winners. Here is how the competitive advantages of Berkshire Hathaway Inc. stack up against those of The Procter & Gamble Company.

Berkshire Hathaway Inc. competitive advantage: Berkshire's advantage is permanent capital, insurance float, a conservative balance sheet, reputation with sellers, and a decentralized culture that attracts owner-minded managers.

The Procter & Gamble Company competitive advantage: P&G advantage is the combination of trusted brands, R&D, retail execution, manufacturing scale, category management, and a portfolio concentrated in daily-use categories where repeat purchase matters.

Future prospects matter as much as current results. The growth strategies below explain how Berkshire Hathaway Inc. and The Procter & Gamble Company each plan to expand from here.

Berkshire Hathaway Inc. growth strategy: Berkshire's growth strategy is not a top-down operating plan; it is disciplined capital allocation. The company reinvests in subsidiaries, buys public equities, acquires private businesses when prices fit, and keeps a fortress balance sheet for downturns.

The Procter & Gamble Company growth strategy: P&G strategy centers on product superiority, brand investment, productivity, digital commerce, supply-chain efficiency, portfolio focus, and selective reinvention of the company for the next consumer goods cycle.

A closer look at the financial trajectory of Berkshire Hathaway Inc. and The Procter & Gamble Company rounds out the comparison.

Berkshire Hathaway Inc.: For FY2025, Berkshire reported $371.444B in revenue and $66.968B in net income attributable to shareholders. Its filing reported about 387,800 employees worldwide at year-end. The updated net income replaces the prior-year comparison figure previously used in this profile.

The Procter & Gamble Company: P&G reported $84.284 billion of FY2025 net sales, compared with $84.039 billion in FY2024 and $82.006 billion in FY2023. Net earnings were $15.974 billion in FY2025. P&G had approximately 109,000 employees as of June 30, 2025.