Josh Oppenheimer

Josh Oppenheimer is a former management consultant and co-founder of Remitly. His pivotal decision in 2011 was to focus the company's initial go-to-market strategy entirely on the US to Philippines corridor, utilizing hyper-localized marketing and community sponsorships to build profound brand trust, a strategy that established the template for the company's successful expansion into dozens of new countries.

Josh Oppenheimer is an American entrepreneur, business strategist, and co-founder of Remitly Global, Inc. Born and raised in the United States, Josh built a successful career in management consulting before recognizing the massive market inefficiency in the global remittance industry. He partnered with his brother Matt and Tristan Pollock to found Remitly in 2011, bringing a deep understanding of market dynamics and customer acquisition to the founding team. Josh's genius lay in go-to-market strategy and brand building; he pioneered the practice of hyper-localized marketing, focusing the company's initial resources entirely on the US to Philippines corridor and sponsoring local cultural events to build profound brand trust within the diaspora community. This deep understanding of the emotional and financial needs of the migrant worker allowed Remitly to capture significant market share from the legacy operators, establishing the template for its successful expansion into dozens of new countries. After helping scale Remitly from a startup to a publicly traded company, Josh shifted his focus to new entrepreneurial ventures, but his legacy endures in the hyper-localized marketing strategy and profound community brand trust that remains the foundational DNA of Remitly's customer acquisition engine.