Founder Profile
Don Goodliffe
Last reviewed: 2026 · By Swet Parvadiya
Background
Don Goodliffe was one of the five co-founders of Glidesoft, Inc. in 2003, bringing enterprise software experience to the founding team. Goodliffe contributed to the early product development and customer engagement efforts that established ServiceNow's initial market presence in IT service management.
Founding Story
Don Goodliffe served as a co-founder and early member of the ServiceNow team, contributing to the development of the company's initial IT service management product and the establishment of early customer relationships. His work helped validate the product-market fit that would eventually attract venture capital financing and enable the company's scaling. Goodliffe's contributions to the founding team provided the technical and operational diversity that complemented Fred Luddy's vision.