Cal Turner Sr.

Born in 1915 in Scottsville, Kentucky, Cal Turner Sr. Grew up working alongside his father in the Turner wholesale dry-goods business, developing a practical education in retail economics that no university program could have provided. He was the creative force behind the dollar price-point concept that transformed a regional dry-goods operation into a nationally recognized retail brand. Turner Sr.'s insight, that a price guarantee of one dollar or less could be a more powerful marketing tool than any advertisement, was validated notably when the first Dollar General store generated more than $750 on its opening day in 1955.

Cal Turner Sr. Is the figure most responsible for defining the Dollar General concept that persists to this day. While his father J.L. Turner built the commercial infrastructure and the geographic footprint that preceded Dollar General it was Cal Sr. Who conceived the dollar-price-point model in 1955 and launched the first store bearing the Dollar General name in Scottsville, Kentucky. His tenure as the primary operating leader of the company through the 1950s and 1960s established the operational disciplines, high inventory turnover, minimal overhead, geographic focus on underserved rural markets, that characterize the business today. Cal Turner Sr. Handed primary operating responsibility to his son Cal Turner Jr. As the company grew into a publicly traded institution, and he remained a revered figure in the company's culture until his death. The Turner family's multigenerational involvement in Dollar General's leadership represents one of the longer unbroken chains of founding-family influence in American retail history. Cal Turner Sr. was born in 1915.